Mark Howe spent 17 years at Google helping agencies and brands navigate one of the biggest transformations in media history. Before that, he built a successful career across television, media sales and leadership, giving him a front-row seat to decades of industry change.

In this episode of Mentor, Mark reflects on the pivotal moments that shaped his career, from leaving traditional television for Google at a time when many thought he was making a mistake, to navigating difficult leadership challenges, industry disruption and periods of intense personal pressure.

Mark shares why authenticity became his greatest professional asset, how trust is built over decades rather than transactions, and why the best leaders surround themselves with people who are smarter than they are. He also opens up about career-defining setbacks, the importance of resilience, lessons learned from Google’s culture, and the difficult balance between professional success and family life.

Along the way, he reveals the story behind escaping Alcatraz three times, the leadership lesson that changed his perspective forever, and why “being the best you can be at what you’re best at” remains his guiding principle.

Whether you’re leading teams, building a business, navigating change or simply looking to make better career decisions, this conversation is packed with practical wisdom from someone who has spent decades at the highest levels of media and technology.

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