Real Lawyers with Kevin O'Keefe
Real Lawyers with Kevin O'Keefe
Podcast Description
Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond.
Presented by LexBlog, the network powering independent legal voices worldwide.
Podcast Insights
Content Themes
The podcast focuses on the evolving role of publishing in the legal profession, covering topics like thought leadership, AI's impact on legal marketing, and effective communication strategies with episodes featuring discussions on insights from the 2025 Marketing Report and the importance of actionable content for young lawyers.
Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond.
Presented by LexBlog, the network powering independent legal voices worldwide.
In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and how AI is reshaping legal publishing. John highlights the need for actionable content and the chance for young lawyers to build authority through publishing. The conversation underscores how legal marketing is changing and why strong communication strategies matter more than ever.
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