Real Lawyers with Kevin O'Keefe
Real Lawyers with Kevin O'Keefe
Podcast Description
Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond.
Presented by LexBlog, the network powering independent legal voices worldwide.
Podcast Insights
Content Themes
The podcast focuses on the evolving role of publishing in the legal profession, covering topics like thought leadership, AI's impact on legal marketing, and effective communication strategies with episodes featuring discussions on insights from the 2025 Marketing Report and the importance of actionable content for young lawyers.
Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond.
Presented by LexBlog, the network powering independent legal voices worldwide.
Kevin O’Keefe sits down with Kevin LaCroix of the D&O Diary to talk about nearly two decades of disciplined publishing in a narrow legal niche. LaCroix explains why he committed to writing four to five times a week, how consistency helped him build international credibility and why blogging sharpened his expertise more than any formal marketing effort. They also discuss authority versus visibility, the limits of social media driven publishing and what long-form legal writing means in an AI influenced future.
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