CMOs Unscripted
CMOs Unscripted
Podcast Description
CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s. Expect bold stories, hard-won lessons, and unfiltered insights on brand strategy, AI, data, customer experience, and the ever-evolving role of the CMO. If you want to hear what’s really shaping modern marketing, this is your seat at the table.
Podcast Insights
Content Themes
The show explores themes such as brand strategy, AI, customer experience, and the evolving role of the CMO, with episode examples like integrated marketing strategies and aligning marketing with sales to drive revenue growth.
CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s. Expect bold stories, hard-won lessons, and unfiltered insights on brand strategy, AI, data, customer experience, and the ever-evolving role of the CMO. If you want to hear what’s really shaping modern marketing, this is your seat at the table.
What does it take to join a company and find out you have 28 days to prepare for an IPO?
In this episode of CMOs Unscripted, Lisa Martin sits down with Jean English, CoreWeave’s first CMO, to unpack what it really takes to build a brand, lead through hypergrowth, and tie marketing directly to measurable business outcomes in the AI era.
With a 12-person marketing team, no established brand guidelines, and a rapidly accelerating AI infrastructure market, she had to move fast. From solidifying messaging, preparing for NVIDIA GTC, and supporting the IPO roadshow, Jean and her team launched bold campaigns and big partnerships in record time.
What followed was a masterclass in leadership, positioning, and execution.
Jean shares:
What it was like to learn about the IPO 28 days before it happened
How to build a marketing engine inside a high-velocity AI infrastructure company
Why creating a category means you’re not competing, you’re educating
How the strategic partnership with Aston Martin F1 Team is reinforcing CoreWeave’s performance-first brand
How working alongside partners like OpenAI accelerated credibility
The thinking behind launching a cultural brand moment with Chance the Rapper
How to humanize AI infrastructure
Why authenticity is today’s CMO superpower
What “Be Bold. Be Kind.” means inside the boardroom of a public company
This conversation goes beyond buzzwords. It’s about transformation, courage, performance, and leadership at scale.
If you’re a CMO, founder, or executive navigating AI-driven change, this episode is a masterclass in leadership, positioning, and execution. Watch now on YouTube and subscribe for biweekly conversations with top industry leaders.
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