Cannabis Business Confidential
Cannabis Business Confidential
Podcast Description
Are you in the weeds trying to keep up with the increasingly complicated, and competitive industry? Join our host, Hybrid Marketing Co.'s Director of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and the business side of cannabis culture. Our podcast is your lifeline. Don't miss an episode if you want to do more than survive in the growing cannabis industry.
Our Informer:
Jen Lamboy is a respected cannabis industry expert possessed by a desire to help the industry become a global game-changer. She started her cannabis career with seed genetics, and today, as a business outcomes-focused strategist, she doesn't step lightly; instead, she charges with the zeal of a cult leader and the collaborative spirit, intention, intelligence, humility, compassion, and grit of a zen monk.
Podcast Insights
Content Themes
The podcast covers various themes related to the cannabis industry, including legalization, marketing strategies, branding, regulatory compliance, and consumer education. Episodes like 'Trademarking in the Cannabis Space' and 'Crafting Success: Business Models Shaping the Cannabis and Hemp Beverage Market' delve into critical aspects influencing industry growth, while others like 'Everything You Wanted to Know About Terpenes' focus on scientific education within the field.
Are you in the weeds trying to keep up with the increasingly complicated, and competitive industry? Join our host, Hybrid Marketing Co.’s Director of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and the business side of cannabis culture. Our podcast is your lifeline. Don’t miss an episode if you want to do more than survive in the growing cannabis industry.
Our Informer:
Jen Lamboy is a respected cannabis industry expert possessed by a desire to help the industry become a global game-changer. She started her cannabis career with seed genetics, and today, as a business outcomes-focused strategist, she doesn’t step lightly; instead, she charges with the zeal of a cult leader and the collaborative spirit, intention, intelligence, humility, compassion, and grit of a zen monk.
In this must-listen episode, the Hybrid Marketing Co. team explores what truly sets love brands apart—and why this distinction could be the difference between growth and irrelevance in the cannabis space. Whether you’re a dispensary owner or brand marketer, you’ll gain powerful insights into creating lasting emotional connections with your customers.
What You’ll Learn:
What a “love brand” really is—and why cannabis companies need to careHow to forge authentic emotional connections that drive loyaltyReal-world lessons from brand missteps: Southwest, Bud Light, TargetThe difference between lifestyle and love brands (and why it matters)Simple, actionable steps you can take today to start building trust
Featured Experts:Matt Gillespie – VP of CreativeTyler Jacobson – Director of MarketingAaron Rosenbluth – Director of Content
Topics Covered:The psychology of brand love and cannabis consumer behaviorCommon brand misfires that erode trustBuilding loyalty in a highly regulated marketHow to connect deeply—on any budget
Disclaimer
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