Part two gets practical.

This is where Matt and Meeky move from the cost of performance issues to the fixes that actually matter. Image formats. Compression. Third-party tracking scripts. Hosting choices. The stuff teams keep postponing because none of it feels urgent until the site slows down enough to hurt revenue.

The point is not that every site needs a rebuild. The point is that most sites do need discipline. Better image handling. Fewer unnecessary scripts. Smarter hosting decisions. Less tolerance for things that add weight without adding va🍺 Featured Drinks: Meeky: Hampton Water Rose 2024 | Matt: Boulevard Brewing Dark Truth[DRINK]

💡 WHAT WE COVER:

✅ Why image optimization is still one of the easiest performance wins on most sites

✅ WebP vs JPEG, where file size decisions help and where they do not

✅ Why tracking scripts are often useful and still expensive

✅ How to think about hosting when performance starts slipping

✅ Why “faster” is often the result of fewer dependencies, not more tooling

✅ What teams should fix first before they burn time on cosmetic optimization

📊 KEY TAKEAWAYS:

• Large, unoptimized images still do outsized damage to page speed and mobile usability

• Third-party tracking and marketing scripts can improve visibility while quietly degrading the experience they are supposed to measure

• Hosting matters more when the stack is already strained, especially under traffic spikes

• Better performance work is usually prioritization, not heroics, remove weight, compress assets, reduce script drag, and fix the obvious bottlenecks first

• Customers do not separate “technical issue” from “bad brand experience.” They just leave

• The speed tax shows up in bounce, abandonment, lower trust, and weaker conversion before it shows up in a postmortem

🔗 LINKS & RESOURCES:

Boozy Browsing: https://www.boozybrowsing.com/

Submit your site for a free 3E audit: https://boozybrowsing.com#submit

Matt Dorman on LinkedIn: https://www.linkedin.com/in/matthewdorman/

Meeky Hwang on LinkedIn: https://www.linkedin.com/in/meekyhwang

Full episode playlist: https://www.youtube.com/playlist?list=PLY0olkZyu52_N6UPh9c0PXRGDm_I0lF3F

Part 1: https://youtu.be/v1izWyrZYqY

DATA SOURCES:

• Google Core Web Vitals documentation and image optimization guidance

• Industry benchmarking on image weight, mobile speed, and third-party script impact

• Amazon and Deloitte performance-to-revenue benchmarks referenced in this episode series

🎯 Want us to look under the hood of your site? Submit at https://boozybrowsing.com#submit

#BoozyBrowsing #WebPerformance #Ecommerce #SiteSpeed #ImageOptimization #CoreWebVitals #Hosting #TechnicalDebt #DTC #WebDevelopment