On Assignment by The Assignment Desk
On Assignment by The Assignment Desk
Podcast Description
On Assignment is a podcast about the people, practices, and ideas shaping the future of journalism. Produced by The Assignment Desk, each episode dives into the evolving world of local media, journalism education, news innovation, and the urgent fight against disinformation. From conversations about newsroom funding and emerging technologies to rebuilding public trust and reimagining community storytelling, On Assignment explores the challenges and possibilities facing today’s news landscape. Whether you’re a journalist, student, educator, or simply someone who cares about credible information, this podcast is your place to listen, learn, and stay connected to the mission of public-interest journalism.
Podcast Insights
Content Themes
The podcast focuses on the evolving landscape of journalism, covering themes such as local media challenges, journalism education, news innovation, and combating disinformation. Specific episode examples include discussions on newsroom funding, the importance of community storytelling, and strategies for rebuilding public trust in the media.
On Assignment is a podcast about the people, practices, and ideas shaping the future of journalism. Produced by The Assignment Desk, each episode dives into the evolving world of local media, journalism education, news innovation, and the urgent fight against disinformation. From conversations about newsroom funding and emerging technologies to rebuilding public trust and reimagining community storytelling, On Assignment explores the challenges and possibilities facing today’s news landscape. Whether you’re a journalist, student, educator, or simply someone who cares about credible information, this podcast is your place to listen, learn, and stay connected to the mission of public-interest journalism.
Welcome to a special episode of On Assignment, where we explore journalism’s biggest questions and boldest challenges. Guest hosted by Jane Swisshelm, and today we’re asking: How can news organizations earn back the public’s trust?
In a time of rampant misinformation, political polarization, and digital noise, trust in the media is at a critical low. But there are real, research-backed strategies that newsrooms are using right now to rebuild that connection with the public.
We dive into:
- How transparency — like showing how stories are reported — boosts credibility.
- The power of “explain your process” tools and Trust Indicators.
- Why engagement and listening to communities fosters stronger relationships.
- The importance of accuracy, fairness, and authentically showing up in local news.
- And how “care” in journalism may be the next frontier in building lasting trust.
With insights from the Center for Media Engagement, The Trust Project, Trusting News, ICFJ, the American Press Institute, and the Reuters Institute, this episode is packed with practical ideas for how journalism can not only survive — but thrive — by earning back your trust.
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