Digital Dominators
Digital Dominators
Podcast Description
Want to grow a standout business in a digital world? Join Sooz Young, founder of Technology Coaching, for smart, straight-talking chats with experts, founders, and creators using digital tools to build bold brands. From social media and AI to automation, cyber security, innovation, and data, each episode is packed with actionable tips, real-world stories, and a splash of fun to help you get visible, work smarter, and grow online with confidence. If you’re a small business owner or creator ready to step up your digital game—this is your podcast.
Podcast Insights
Content Themes
The podcast covers a variety of themes centered on digital entrepreneurship, including social media strategy, AI applications, automation tools, cyber security, and web visibility. Episode examples include in-depth discussions on SEO strategies with guests like Jules White, as well as strategies for website optimization, turning online presence into sales, and digital marketing tactics to enhance brand visibility.

Want to grow a standout business in a digital world? Join Sooz Young, founder of Technology Coaching, for smart, straight-talking chats with experts, founders, and creators using digital tools to build bold brands. From social media and AI to automation, cyber security, innovation, and data, each episode is packed with actionable tips, real-world stories, and a splash of fun to help you get visible, work smarter, and grow online with confidence. If you’re a small business owner or creator ready to step up your digital game—this is your podcast.
In this episode of Digital Dominators, host Sooz Young speaks with Kim Scotland, a website accessibility strategist, about the importance of creating inclusive and accessible websites.
They discuss Kim's journey into the field of accessibility, the legal requirements for website accessibility, and practical tips for improving website usability for all users.
The conversation emphasizes the moral obligation of businesses to ensure their websites are accessible and the benefits of doing so for both users and businesses alike.
EPISODE CHAPTERS
00:00 Introduction to Website Accessibility
02:01 Kim Scotland's Journey into Accessibility
09:00 Fundamentals of Website Accessibility
14:17 Legal Requirements for Accessibility
19:05 Best Practices for Accessible Links
24:34 SEO and Accessibility: A Symbiotic Relationship
27:10 The Importance of Plugin Selection
29:53 Accessibility Testing and User Experience
32:45 The Journey Towards Website Accessibility
34:34 Utilizing Analytics for Website Optimization
37:58 E-commerce Accessibility Considerations
41:19 Building Accessible Templates for Websites
43:25 Choosing the Right Tools for Your Business
47:30 Supporting Businesses with Tech Solutions
KEY TAKEAWAYS
– Website accessibility is not just a legal requirement but a moral obligation.
– Small changes can significantly impact website accessibility.
– Continuous learning is essential for staying updated on accessibility best practices.
– Color contrast is crucial for readability and accessibility.
– Using descriptive link text improves user experience and SEO.
– Headings help structure content for both users and search engines.
– Templates can streamline the process of maintaining accessibility on e-commerce sites.
– Analytics tools are vital for understanding user behavior and improving websites.
– Choosing the right tools for your business is essential for success.
– Accessibility should be a priority in web design and development.
RESOURCES SHARED
- https://kimscotland.com
- https://kimscotland.com/audit/
- https://instagram.com/kim_scotland
- https://www.facebook.com/kimscotland0
- https://www.linkedin.com/in/kim-scotland-155902161/
🧠 Are you ready to Find Your Digital Strengths?
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🎉 Join the Digital Dominators Community (Free Access)
Love what you’re learning on the podcast? Want to go further?
👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.
As a member, you’ll get:
✅ Free access to the Social Media Prompt Calendar
✅ Member-only toolkits, templates, and training
✅ Early access to events, workshops, and courses
✅ A supportive space to connect, learn, and grow
✅ Behind-the-scenes insights from podcast guests
👉 Join for free now: https://technologycoachingonline.com/digital-dominators/
Let’s make tech easier, marketing smarter, and visibility second nature.
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