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In this episode of Personal Branding for Business, Olga Bondareva, Founder of ModumUp, speaks with Yovany Jerez, Senior Marketing Director, B2B SMB at AT&T.

Here’s what we covered:

– Why B2B marketing is nothing like B2C and why it’s more complex than most people think

– How to actually reach the right people inside a company – whether it’s the CEO, the buyer, or someone behind the scenes

– What good ABM (Account-Based Marketing) really looks like in practice

– Why today’s B2B buyers are more informed than ever and what that means for your strategy

– How AI is changing the way teams approach targeting, personalization, and campaign strategy

– How educating your audience (not pushing a sale) can lead to better results

– What changes when you’re working with small businesses vs mid-market vs enterprise clients

– And what leading a team of 11,000 people can teach you about staying focused and grounded

You’ll also hear Yovany’s take on why keeping things human is key – even at a company as massive as AT&T. Building your own voice and presence can unlock opportunities you didn’t expect.

This podcast is produced by ModumUp 

At ModumUp, we help business leaders grow their online presence, connect with the right audience, and build real B2B relationships that convert. If you’re ready to grow your presence and build meaningful relationships – we’re here for it.