In this episode of Deal Diaries, we feature Egle Raadik, a serial entrepreneur from Estonia who has successfully exited three companies, including a landmark Amazon FBA brand sale in 2021—the largest of its kind in Estonia . Transitioning from a background in media and digital marketing, Egle ventured into e-commerce, building multiple Amazon brands with a strategic focus on scalability and exit readiness.

Egle shares her journey from her early career in media to becoming a leading figure in the Amazon seller community. She discusses the importance of structuring businesses for potential exits, maintaining clean financials, and developing standard operating procedures. Egle also delves into the emotional aspects of selling a business and the value of having a reliable team.

Listeners will gain insights into Egle’s innovative approach to entrepreneurship, including her use of a “sandbox” company for experimentation, ensuring the core business remains streamlined. She also provides a case study on preparing a traditional Estonian cheese manufacturer for sale within 12 months, emphasising product innovation and operational efficiency.

This episode offers valuable lessons for entrepreneurs aiming to build and exit businesses strategically.