This is a story about staying human while solving serious problems, and building a business whose success is measured by the size of the problem it helps solve, not by how long it remains the only company doing it.

In this episode of Flip the Focus, Jen and Producer Nico sit down with Maddi Ingham, co-founder of GreenPay, Australia’s green payment processor, to talk about what happens when you take an ordinary piece of business infrastructure and give it a much bigger purpose.

Maddi’s story begins in management consulting, moves through startup operations, hypergrowth and impact finance, and eventually leads to GreenPay: a full-stack payment processor that donates 50% of its profits to protecting Australian nature. Rather than reinventing how payments work, GreenPay is looking at how an existing, widely used system can become a force for good.

Maddi is not building GreenPay from a place of commercial naivety. She talks about the realities of growth, funding, pricing and competition, and why she hopes GreenPay becomes enough of a threat that larger players are forced to do something significant for the planet too.

This is also a conversation about redefining founder success. Maddi says individual success is not really a thing, and that if another company took GreenPay’s idea and delivered even greater environmental impact, that would be an excellent outcome. It’s a powerful challenge to the scarcity mindset that says there is only room for one winner.

You’ll hear Maddi talk about the gender funding gap, the communities and mentors that helped her find her way into tech, the difference between progress and perfection, and why impact businesses should not be held to an impossible purity test. She also shares how GreenPay is thinking about brand, community and building a company people want to talk about when it is not in the room.

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