Bringing on an associate shouldn’t feel like a gamble — yet 75% of new doctor relationships fail. In this powerful conversation, Greg and Bryton Nield, CEO and Co-Founder of Hiring Pros dive deep into the real reasons so many associate hires fall apart, and what the most successful practices do differently.

From defining your ideal “avatar,” to understanding personality fit, to building trust and executing a thoughtful 90-day onboarding plan, Brighton breaks down the exact strategies his team uses to match practices with the right clinicians — and the costly mistakes practice owners keep making.

If you’re thinking about hiring an associate—or you’ve been burned before—this episode will change the way you approach leadership, culture, and long-term growth.