The Humantel Podcast
The Humantel Podcast
Podcast Description
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Podcast Insights
Content Themes
The podcast focuses on understanding the emotional and psychological aspects driving consumer choices, with foundational topics including shifts in drinking culture, consumer attitudes, and market insights. Episodes like 'Why are people cutting back on alcohol?' delve into specific societal trends, employing data and expert commentary to navigate changing consumer landscapes.
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Lolita is joined by Marat Fleytlikh, Director of Insights at Perdue Farms and Tara Campbell, Food Scientist to discuss how consumers actually feel about the amount of processing that goes into the food we eat. In a wide ranging conversation, they talk about the tension between these concerns and everything else people have to worry about (spoiler alert: rising grocery prices rule all), how food producers impact these conversations, and the gap between what consumers SAY they will do and what they ACTUALLY do.
Disclaimer
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