The Humantel Podcast
The Humantel Podcast
Podcast Description
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Podcast Insights
Content Themes
The podcast focuses on understanding the emotional and psychological aspects driving consumer choices, with foundational topics including shifts in drinking culture, consumer attitudes, and market insights. Episodes like 'Why are people cutting back on alcohol?' delve into specific societal trends, employing data and expert commentary to navigate changing consumer landscapes.
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
In this episode of The Humantel Podcast, host Lolita Morrow is joined by Ruby Warrington, author of Sober Curious and a leading voice in the mindful drinking movement, and Jordan Cusner, Senior Director of Consumer Insights at Inspire Brands.
Together, they unpack what our data reveals about shifting attitudes toward alcohol and what it means for brands navigating this cultural and behavioral shift.
Disclaimer
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