The Humantel Podcast
The Humantel Podcast
Podcast Description
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Podcast Insights
Content Themes
The podcast focuses on understanding the emotional and psychological aspects driving consumer choices, with foundational topics including shifts in drinking culture, consumer attitudes, and market insights. Episodes like 'Why are people cutting back on alcohol?' delve into specific societal trends, employing data and expert commentary to navigate changing consumer landscapes.
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Can AI enhance rather than replace the human element in understanding consumers?
In this episode of The Humantel Podcast, Steve is joined by Tom Johnson, Senior Director of Consumer Insights at Jack In The Box / Del Taco, and Tracy Adams, Senior Director of Research & Insights at ARF.
Together, they’ll share what they’ve learned about how AI can amplify human intuition in consumer research, the balance between technological efficiency and authentic human understanding, and practical strategies for maintaining the humanity that drives meaningful insights in an increasingly automated world.
#humanintelligence #consumerinsights #artificialintelligence #consumerresearch
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