The Humantel Podcast
The Humantel Podcast
Podcast Description
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Podcast Insights
Content Themes
The podcast focuses on understanding the emotional and psychological aspects driving consumer choices, with foundational topics including shifts in drinking culture, consumer attitudes, and market insights. Episodes like 'Why are people cutting back on alcohol?' delve into specific societal trends, employing data and expert commentary to navigate changing consumer landscapes.
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Lolita is joined by Jennifer Ng, GM of Advertiser Insights at The Trade Desk, and Jonathan Roberts, Chief Innovation Officer of People, Inc. to discuss how consumers feel about their relationship with advertisers through data, and how brands can build trust through respect and transparency.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.