The Humantel Podcast
The Humantel Podcast
Podcast Description
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Podcast Insights
Content Themes
The podcast focuses on understanding the emotional and psychological aspects driving consumer choices, with foundational topics including shifts in drinking culture, consumer attitudes, and market insights. Episodes like 'Why are people cutting back on alcohol?' delve into specific societal trends, employing data and expert commentary to navigate changing consumer landscapes.
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.
Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Are you a facts-and-figures thinker, or do stories and visuals sway you?
In this episode of The Humantel Podcast, host Lolita Morrow is joined by Megan Peitz, Founder & CEO of Numerious, and Melina Palmer, Founder & CEO of The Brainy Business.
Together, they unpack how literal and figurative cognitive styles can influence ad engagement and purchasing decisions — and what this means for brands looking to connect with different audience segments.
Things you’ll learn from Megan and Melina…
Why understanding people’s cognitive styles matters
How our Media group asked us to approach a new way to segment consumers
How people are distributed along a spectrum of literal to figurative thinkers
How these consumer groups differ from each other
How understanding people’s cognitive styles can help brand strategists communicate in ways that are more resonant to their particular customer
Curious how your brain processes advertising? Find out your cognitive style here:
https://humantel.sawtoothsoftware.com/cgi-bin/ciwweb.pl?studyname=HumantelSegmentation
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.