Janelle Page is a marketing and business growth strategist who helps creators and brands scale revenue through effective positioning, storytelling, and launch strategy. As an entrepreneur, she has founded and led multiple successful ventures, consulted for hundreds of companies across Amazon and e-commerce, and created high-impact courses and coaching programs. Additionally, Janelle is the Owner of Pagination Company, a Utah-based administrative and management services firm, and is widely recognized for her expertise in branding, digital strategy, and online business growth.

In this episode…

Building a standout brand in a crowded market takes more than a great product — it requires clarity, connection, and resilience. For entrepreneurs and Amazon sellers ready to elevate their brands, earn audience trust, and scale with confidence, the real question becomes: how do you craft a powerful story, sharpen product-market fit, and unlock sustainable growth, especially through moments of change and challenge?

Marketing and brand strategist Janelle Page, an expert in e-commerce launches, personal branding, and monetization, explains how resilience, storytelling, and audience-first thinking unlock growth. Janelle shares how preselling products, leveraging creators’ audiences, and focusing on transformation — not just features — reduce risk and improve launches. She emphasizes building demand off-platform, using Amazon as a capture channel, and crafting premium positioning through clear niche targeting and authentic personal branding.

In this episode of The Launch Lab, Colin Raja interviews Janelle Page, a seasoned marketing and business growth strategist, about building resilient, premium brands in e-commerce. Janelle discusses overcoming adversity, creating million-dollar launches with creators, using storytelling to drive demand, navigating shiny object syndrome, and why personal branding is essential for long-term success.