The Plaintiff's Playbook

The Plaintiff's Playbook
Podcast Description
The Plaintiff's Playbook aims to shine a light on high performance in the plaintiff's bar. We aim to uncover the mindsets, strategies and trial tactics used by the very best plaintiff attorneys in the country. Whether you're striving for million-dollar verdicts or growing your own successful practice, this podcast is your playbook for success.
Podcast Insights
Content Themes
The podcast focuses on high-performance strategies in the plaintiff's bar, covering themes such as mindset development, trial tactics, and career growth, with episodes like 'Winning the Long Game' discussing resilience, mentorship, and the importance of relationship building for long-term success.

The Plaintiff’s Playbook aims to shine a light on high performance in the plaintiff’s bar. We aim to uncover the mindsets, strategies and trial tactics used by the very best plaintiff attorneys in the country. Whether you’re striving for million-dollar verdicts or growing your own successful practice, this podcast is your playbook for success.
Ed Lomena of Lomena Law is a true underdog story.
Hailing from a tough background and poor neighborhood, Ed has fought back from personal tragedy and a thrice rejection from law school to become a multi-million dollar plaintiff attorney.
Key to Ed's success is his love for Brazilian Jiu-Jitsu. His journey to the black belt taught him the work ethic, resilience and determination to succeed at the highest level of plaintiff law. Ed tells us how his practice of the martial art has made him not only a better attorney, but a better husband and father too.
Ed left a top law firm in Colarado to start his own firm from scratch, and has enjoyed a brilliant first year in business. Tune in to learn the story of how Ed 'felt the fear and did it anyway' which has led to a rediscovered passion for the law.
We discuss –
- Ed's background and the tragic backstory to why he wanted to become a lawyer
- The early set-backs and overcoming multiple rejections from law school
- Ed's experience on the defense side
- Hard work, resilience, determination – Ed's mindset for success
- The role of fear, and facing it anyway
- The mindset and experience of going to alone with Lomena Law
- How Ed won clients in his first year of business
- Jiu-Jitsu and its parallels with legal work
- The power of building strong networks
- Ed's trial experiences

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