From Invisible to Irresistible – The Coach Trap Podcast
From Invisible to Irresistible - The Coach Trap Podcast
Podcast Description
Struggling to Stand Out as a Coach? We’ve Got You.
There are countless great coaches out there. Yet, most remain invisible.
Greg (the coach) and Dan (the marketer) have cracked the code. With 20+ years of experience and 52,000+ tweets, they built one of the most powerful coaching brands—in under 90 days.
Now, they’re sharing everything: personal branding, marketing strategies, and growth hacks to help you attract clients, build authority, and scale your coaching business—without the guesswork.
🎙️ New episodes every Weekly—because great coaching deserves great visibility.
Podcast Insights
Content Themes
This podcast explores themes like personal branding, marketing strategies, and client engagement, with episodes discussing topics such as leveraging storytelling for visibility, effective advertising for coaches, and overcoming common challenges in the coaching industry. For example, episodes have covered building authenticity in marketing, the importance of community for coaches, and actionable content creation strategies.
86% of coaches quit in year one. Greg (coach → 7-figure brand) and Dan (marketing strategist) show you how to join the 10% who thrive. Learn to attract premium clients, create content that converts, and build a coaching business that actually makes money online. We’ve made the mistakes so you don’t have to—now get the playbook.
👉 Join the Skool community: skool.com/thecoachtrap
👉 Subscribe on Substack: substack.com/@coachtrap
👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk
90% of coaches fail in their online coaching business. Here's why—and what you can actually do about it.
Gerald Woollatt spent years figuring out what separates struggling coaches from those who build sustainable practices. This conversation goes deep into the mechanics of coaching that actually works—neuro coaching, self-awareness, and the frameworks that help new coaches avoid the traps that kill most businesses before they start.
We explore why imposter syndrome isn't just a feeling but a pattern that can be interrupted, how AI is reshaping the coaching industry (and why authenticity matters more than ever), and the marketing strategies that don't require you to become someone you're not.
The coach trap isn't about motivation. It's about understanding the systems that keep coaches spinning their wheels—no clients, inconsistent income, advice that doesn't translate to results. Gerald breaks down neuro coaching as a tool for creating awareness around the thought patterns that drive behavior, both for you as a founder and for the clients you serve.
If you're a new coach trying to get coaching clients, or you've been struggling with personal branding for coaches and coach marketing strategy, this episode cuts through the fake coaching advice and gives you something actionable.
KEY TAKEAWAYS:→ Why 90% of coaches in online businesses fail and how to avoid becoming part of that statistic→ The neuroscience behind behavioral change and how neuro coaching creates lasting transformation→ How to build authority as a coach without resorting to inflated claims or guru tactics→ Marketing strategies that work for coaches who hate marketing→ Why storytelling is the most underutilized tool for coaches not getting clients
Join our free community where we discuss coaching industry problems, share strategies to make money as a coach, and help you build a business that doesn't trap you: skool.com/thecoachtrap
FIND GERALD WOOLLATT:LinkedIn: https://www.linkedin.com/in/gerald-woollatt-msc/
MORE FROM THE COACH TRAP:Website: www.coachtrap.co.ukCommunity: www.skool.com/thecoachtrap
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