Banter with Billy
Banter with Billy
Podcast Description
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Podcast Insights
Content Themes
Focuses on practical marketing strategies, technological advancements, and industry controversies, with episodes addressing topics like the myths of the Gartner Magic Quadrant, the impact of AI on marketing creativity, and the integration of traditional industries into the digital landscape.
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you’re building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Sangram Vajre as run marketing inside two nine-figure exits, Pardot and Terminus, then became a CEO himself. That mix is exactly why he has strong opinions on the CEO-CMO tension around go-to-market, and why so few companies actually solve it 👈
On this episode of Banter with Billy, Sangram argues CEOs need to own go-to-market outright, while marketers earn their seat at the table by understanding the business of marketing, meaning which accounts and products actually turn a profit.
He also breaks down why product no longer works as a moat now that AI makes it easy to copy, and how that pushes companies toward two real paths: building a brand that drives demand, or picking one go-to-market motion, like partner-led or event-led, and owning it completely.
If you're stuck in the same tug-of-war over who owns pipeline versus who owns strategy, this episode lays out where the ownership should actually sit.
Check out more on 🌍 https://www.goenvy.io/banter-with-billy
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