Banter with Billy
Banter with Billy
Podcast Description
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Podcast Insights
Content Themes
Focuses on practical marketing strategies, technological advancements, and industry controversies, with episodes addressing topics like the myths of the Gartner Magic Quadrant, the impact of AI on marketing creativity, and the integration of traditional industries into the digital landscape.
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you’re building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Convincing a CEO that marketing matters (without perfect attribution data) can feel impossible. In this conversation, I asked Rand Fishkin, co-founder of SparkToro, why most attribution models mislead, what to measure instead, and how to reframe the conversation so leadership actually listens.
You’ll learn:
Why “proving” marketing through attribution is often a trap
How to shift from attribution to lift-based measurement
The one conversation to have before investing in brand, PR, or events
How competitor actions can be your secret weapon in budget discussions
Practical metrics for showing impact in long B2B sales cycles
If your CEO only trusts Google and Facebook dashboards, this is your playbook for changing their mind.
Disclaimer
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