Bums On Seats
Bums On Seats
Podcast Description
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
Podcast Insights
Content Themes
The podcast focuses on event marketing, audience engagement, and strategic planning, with episodes covering topics such as aligning marketing strategies with events, innovative engagement techniques, and measuring event success versus attendance. Notable examples include discussions on Account Based Everything and balancing creative ambitions with budget constraints.
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
Ready to discover why some of the most creative minds in marketing and branding are shaking up the world of B2B events? In this episode, we sit down with Dan Jackson Whiteside, VP of Marketing at Ezra, and Richard Brown, Creative Director and Head of Brand at Ezra. These two are the peanut butter and jelly of the events world—individually brilliant, but together? Pure magic.
Dan and Richard spill the beans on how Ezra went from “best-kept secret” to hosting events with icons like Simon Sinek and Jacinda Ardern.
Listen and learn…
- Why feeling matters more than flashy speakers
- How authenticity and risk-taking can transform your events
- Why “unexpected” doesn’t always mean “bigger”—and how intimacy can be your superpower.
This episode is rammed full of laughs, big ideas, and actionable advice for anyone who wants to make their events unforgettable. So, grab your headphones, subscribe to Bums on Seats, and prepare to rethink everything you know about B2B events.
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