Bums On Seats
Bums On Seats
Podcast Description
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
Podcast Insights
Content Themes
The podcast focuses on event marketing, audience engagement, and strategic planning, with episodes covering topics such as aligning marketing strategies with events, innovative engagement techniques, and measuring event success versus attendance. Notable examples include discussions on Account Based Everything and balancing creative ambitions with budget constraints.
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
What does it take to turn events into powerful engines of brand growth and community connection?
In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics – creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers.
Feet up, tune in and learn:
- How Xero uses events to drive both brand and business growth
- The secret to balancing large-scale impact with personal connection
- Why content and community are key to year-round engagement
- How to measure ROI when the value goes beyond numbers
Whether you're in events or marketing, this episode is loaded with insights you can apply right away.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.