Bums On Seats
Bums On Seats
Podcast Description
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
Podcast Insights
Content Themes
The podcast focuses on event marketing, audience engagement, and strategic planning, with episodes covering topics such as aligning marketing strategies with events, innovative engagement techniques, and measuring event success versus attendance. Notable examples include discussions on Account Based Everything and balancing creative ambitions with budget constraints.
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
What do hot pies, Premier League football, and accounting software have in common? Apparently, quite a lot – if you're Martin Dyhouse, former Head of Sponsorship at Intuit.
Intrigued? You should be. Take to the bench, rehydrate and tune in to this epic conversation as Martin joins Bums hosts Dom and Martin to address:
- Why B2B sponsorship is like dating with spreadsheets.
- The five-point checklist that separates “meh” from “magic.”
- How the QuickBooks brand ended up on West Ham’s sleeves.
- And yes, we talk about pies. Actual pies.
Whether you're a marketer, event planner, or just here for the banter between two Martins (a “glisten,” apparently), this episode is packed with insights and a few good laughs.
Disclaimer
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