Bums On Seats
Bums On Seats
Podcast Description
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
Podcast Insights
Content Themes
The podcast focuses on event marketing, audience engagement, and strategic planning, with episodes covering topics such as aligning marketing strategies with events, innovative engagement techniques, and measuring event success versus attendance. Notable examples include discussions on Account Based Everything and balancing creative ambitions with budget constraints.
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
We’re doing too much. We’re rushing and we’re struggling to measure success” sighs James Houselander, EMEA Marketing Director Hewlett Packard Enterprise Aruba Networks – this weeks esteemed Bums on Seats guest. “However, there is one HPE story has enabled Aruba Networks to leverage a fully engaged, wider audience.”
James, Dom & Martin dive head-first into discussions around openly sharing event strategy with sales, marketing, and channel – sharing responsibility to vastly improve outcomes and how content, networking and experience combine to guarantee a powerful event.
If you are struggling to align sales, marketing to improve event outcomes, you need to listen to this episode. James brings a wealth of experience, proven success stories and a sense of humour to this episode.
Disclaimer
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