After Dinner Chats
After Dinner Chats
Podcast Description
These conversations started over dinners where I get to introduce everyone at the table in a way that interests me.
Dinners are always fun. And sometimes useful, but the end of the day doesn’t really matter if it’s fun or useful it’s just the fact that we are all there connecting and making sure that we can all see what’s coming round the corner.
And the next thing we’ve got to do is to stay in touch with each other.
Yes, we have ended up having dinner parties where people have made new jobs, got new contacts for work . For me, it’s been just a way over the last 17 years to get to know the fabulous people who are always a little bit senior and a little bit fun and a little bit smarter, brighter, shinier than most!
Podcast Insights
Content Themes
The podcast focuses on themes related to media, marketing, and ad tech, featuring episodes that delve into current industry trends, personal narratives, and actionable advice. For example, Episode Two explores AI strategies and user insights, while Episode One discusses data quality initiatives and talent challenges in the ad industry.

These conversations started over dinners where I get to introduce everyone at the table in a way that interests me.
Dinners are always fun. And sometimes useful, but the end of the day doesn’t really matter if it’s fun or useful it’s just the fact that we are all there connecting and making sure that we can all see what’s coming round the corner.
And the next thing we’ve got to do is to stay in touch with each other.
Yes, we have ended up having dinner parties where people have made new jobs, got new contacts for work . For me, it’s been just a way over the last 17 years to get to know the fabulous people who are always a little bit senior and a little bit fun and a little bit smarter, brighter, shinier than most!
Adam Morgan is the founder of consultancy Eat Big Fish and author of the landmark marketing book Eating the Big Fish.
In this episode, host James Welch sits down with Adam to explore why the challenger brand concept is widely known yet deeply misunderstood — and why a challenger mindset is just as powerful inside Uber as it is inside a startup.
Adam shares the origin story of his consultancy (born from anger after TBWA rejected his book), the Apple stock he regrets never buying, his role in the new collective the Illuminari, and a surprising new chapter: writing children’s picture books rooted in what he calls “joyful defiance.”
Stick around for the High Five rapid-fire round featuring Tim Harford, Rory Sutherland, and a £350 offer to learn the principles of his own book.

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