After Dinner Chats
After Dinner Chats
Podcast Description
These conversations started over dinners where I get to introduce everyone at the table in a way that interests me.
Dinners are always fun. And sometimes useful, but the end of the day doesn’t really matter if it’s fun or useful it’s just the fact that we are all there connecting and making sure that we can all see what’s coming round the corner.
And the next thing we’ve got to do is to stay in touch with each other.
Yes, we have ended up having dinner parties where people have made new jobs, got new contacts for work . For me, it’s been just a way over the last 17 years to get to know the fabulous people who are always a little bit senior and a little bit fun and a little bit smarter, brighter, shinier than most!
Podcast Insights
Content Themes
The podcast focuses on themes related to media, marketing, and ad tech, featuring episodes that delve into current industry trends, personal narratives, and actionable advice. For example, Episode Two explores AI strategies and user insights, while Episode One discusses data quality initiatives and talent challenges in the ad industry.
These conversations started over dinners where I get to introduce everyone at the table in a way that interests me.
Dinners are always fun. And sometimes useful, but the end of the day doesn’t really matter if it’s fun or useful it’s just the fact that we are all there connecting and making sure that we can all see what’s coming round the corner.
And the next thing we’ve got to do is to stay in touch with each other.
Yes, we have ended up having dinner parties where people have made new jobs, got new contacts for work . For me, it’s been just a way over the last 17 years to get to know the fabulous people who are always a little bit senior and a little bit fun and a little bit smarter, brighter, shinier than most!
What does it truly mean to get “ripped off less” in business? Is it purely about price, or is it about transparency, ROI, and genuine value?
On the ‘After Dinner Chats’ podcast, several leaders shared their unique approach to this very question, revealing a broad spectrum of what creating value really looks like.
For Paddy Gilmore, it’s about maximising marketing effectiveness. He champions the use of humour, citing a survey that found humorous campaigns can generate over 100% more ROI. His mission is to help brands use humour intelligently to get more “bang for their buck”.
For Tim Burrowes of Mumbrella and Unmade, it’s about systemic transparency. He works to expose where money “leaks out” in the advertising supply chain, encouraging marketers to ask hard questions about their media spend and challenge conflicts of interest to ensure a fairer industry for everyone.
For Sheetal Thakar, founder of Formagility, the focus is on providing a high-value alternative to overpriced services. She helps large organisations achieve alignment by “charging a lot less than those big consultancies” while aiming to deliver even more value.
Their chosen heroes perfectly mirror these philosophies:
· Sheetal’s hero is the founder of TheFork app, which helps people access high-quality restaurant experiences for a fraction of the price.
· Tim’s hero is Martin Lewis (MoneySavingExpert), a “credible force for stopping ordinary people from getting ripped off” by championing them against powerful systems.
· Paddy’s hero is a memorable egg seller from his childhood who used a simple, authentic, and creative approach—a chicken-shaped tea cosy on his head—to build a reputation for quality and friendliness, providing a powerful lesson in effective marketing.
Whether through better ROI, fairer pricing, or greater transparency, the common thread is a deep commitment to delivering authentic value and ensuring clients and consumers aren’t left short-changed.
#AfterDinnerChats #Value #ROI #Transparency #RippedOffLess #Marketing #Consulting #Media #BusinessStrategy #Leadership
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