Beyond the Brief
Beyond the Brief
Podcast Description
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
Podcast Insights
Content Themes
The podcast explores themes in marketing strategy, brand development, and cultural impact, with episode examples including discussions on brand reimagination at major companies like Starbucks and the importance of the human experience in advertising, showcasing diverse perspectives on creating effective marketing.
The Beyond the Brief podcast connects with the world’s most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
Summary
In this episode, Hillery Shay, Chief Marketing & Experience Officer at Children’s Minnesota, shares her journey from fine arts photography to healthcare marketing, emphasizing the importance of storytelling, experience, and community engagement in healthcare. Discover how her innovative strategies and leadership are transforming pediatric care and hospital branding.
Keywords
Healthcare Marketing, Pediatric Care, Experience Design, Community Engagement, Brand Strategy, Children’s Minnesota, Storytelling, Patient Experience, Healthcare Leadership
Key topics
Hillery Shay’s career journey from photography to healthcare marketing
The importance of storytelling and experience in healthcare
Strategies for community engagement and brand differentiation in pediatric care
Sound bites
“Kids are not little adults; they go through transformations.”
“Experience in healthcare is about what people feel and live.”
“Look through every lens in the bag to see every perspective.”
Chapters
00:00 The Journey of a Storyteller
02:49 Children’s Minnesota: An Independent Pediatric Care Provider
05:46 Navigating Challenges Post-Pandemic
08:41 Building a Culture of Experience and Equity
11:54 The Role of Marketing in Pediatric Care
14:47 Establishing Expertise and Community Trust
22:51 Navigating Pediatric Healthcare: The Importance of Wayfinding
27:45 Transforming Marketing in Healthcare: A New Approach
30:31 Building Relationships with Physicians: Effective Communication
35:02 The ‘Raise Them Up’ Campaign: Unifying Community Efforts
40:18 Devotion to Children: The Next Phase of Engagement
41:53 Mentorship and Leadership: Lessons Learned
Resources
Children’s Minnesota – https://www.childrensMN.org/
Haverford College Special Collections – https://www.haverford.edu/
Hillery Shay’s LinkedIn – https://www.linkedin.com/in/hilleryshea/
Disclaimer
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