Beyond the Brief
Beyond the Brief
Podcast Description
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
Podcast Insights
Content Themes
The podcast explores themes in marketing strategy, brand development, and cultural impact, with episode examples including discussions on brand reimagination at major companies like Starbucks and the importance of the human experience in advertising, showcasing diverse perspectives on creating effective marketing.
The Beyond the Brief podcast connects with the world’s most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
Brilliant strategist and amazing human Rich Santiago shares insights on his amazing career working on some of the world’s most interesting brands. Hear how he got started, what he does to stay in tune with the latest, and where you can check out what he’s up to next.
Topics
- Where he started – How Rich found his way to becoming a planner
- Precious, not precious – Being very precious about the human experience and truth, but not the small stuff.
- Going back to the Beans – Reimagining the Starbucks brand
- Bigger than just commercial impact – Hear how the work Rich most admires and is proud of hits big, both commercially and culturally
- Learning & Sharing – Being mentored by some of the best and paying it forward
Follow the show for all episodes – Model B – Beyond the Brief
Disclaimer
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