Beyond the Brief
Beyond the Brief
Podcast Description
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
Podcast Insights
Content Themes
The podcast explores themes in marketing strategy, brand development, and cultural impact, with episode examples including discussions on brand reimagination at major companies like Starbucks and the importance of the human experience in advertising, showcasing diverse perspectives on creating effective marketing.
The Beyond the Brief podcast connects with the world’s most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
In this episode of Beyond the Brief, Chris Perkins interviews Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion. They discuss Roehrig's diverse background, the future of work, the importance of a client-centric culture, and how technology can be leveraged to enhance human life. Roehrig emphasizes the need for a human-centric approach in technology and the significance of learning from mentors throughout one's career. The conversation also touches on Ascendion's vision for innovation in software engineering and the importance of adapting to change in a rapidly evolving technological landscape.
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