What's the Point Podcast
What's the Point Podcast
Podcast Description
"What’s the Point Podcast" is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
Podcast Insights
Content Themes
The podcast covers a variety of marketing-related topics including social media strategies, video marketing, public relations, website design, and branding. Episodes feature in-depth discussions like Why Thought Leadership Matters in 2025 and Branding Secrets from a Creative Director, offering both practical advice and industry insights to help listeners navigate the marketing landscape.
“What’s the Point Podcast” is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
In this episode of What’s The Point Podcast, we sit down with J Frederick, Executive Creative Director at Point, to explore how the marketing landscape is shifting as more companies invest in building in-house teams. While this move offers speed and brand alignment, it can also bring challenges in bandwidth, perspective, and specialized expertise.
J shares insights on why the smartest brands aren’t choosing either/or between in-house teams and agencies but instead are creating powerful partnerships that bring the best of both worlds. We’ll dive into how agencies can serve as true strategic partners, providing fresh creative thinking, scalable resources, and the outside perspective that keeps campaigns innovative and effective.
Whether you’re leading an internal marketing department, considering expanding your in-house capabilities, or looking for ways to get more out of your agency relationships, this conversation will give you practical strategies to strengthen your approach.
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