What's the Point Podcast
What's the Point Podcast
Podcast Description
"What’s the Point Podcast" is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
Podcast Insights
Content Themes
The podcast covers a variety of marketing-related topics including social media strategies, video marketing, public relations, website design, and branding. Episodes feature in-depth discussions like Why Thought Leadership Matters in 2025 and Branding Secrets from a Creative Director, offering both practical advice and industry insights to help listeners navigate the marketing landscape.
“What’s the Point Podcast” is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
In this episode of What’s the Point, host Nate Smith sits down with Ann Rimkus, EVP of Strategy at Point, and Sarah Wicks, PR Manager at Point, for an honest conversation about what it really takes to make marketing work, especially in the evolving world of senior living.
With experience spanning global brands, PR campaigns, and strategic media planning, Ann and Sarah share why working across disciplines is no longer optional. From outdated tactics and rinse-and-repeat strategies to the real power of storytelling and human connection, this episode explores how smart, integrated marketing can cut through the noise and make a lasting impact.
You'll hear how COVID reshaped marketing expectations, why performance metrics aren't the whole picture, and how creative events and earned media are driving real results. Whether you're in senior living, real estate, or any industry trying to connect with an audience that values experience and meaning, this conversation will give you fresh perspective and inspiration.
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Disclaimer
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