The Exchange
Podcast Description
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.
Podcast Insights
Content Themes
The podcast centers around market research dynamics, analytics, and ethical implications of AI. Episodes cover pressing issues like the impact of AI on research value, fraud detection in data collection, and trust crises within the industry, with specific episodes like AI's Double Edge, Crime Scenes & Clean Data, and When Good Data Goes Bad providing in-depth analysis of these topics.
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you’re a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we’ve curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.
Holiday shopping is getting personal—54% of consumers are now buying gifts for themselves, signaling a major shift in how we approach seasonal spending. But that’s just the beginning. From critical opportunities for insights professionals at IIEX Europe and FutureList, to the AI revolution reshaping marketing (hello, Mondelez’s $40 million investment), this conversation tackles what matters now.
The key question: as AI tools promise unprecedented efficiency, how do we balance innovation with privacy? Plus, why the upcoming GRIT Report might be the most important industry read of the year.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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