What can you do with a degree with a BSc in Sociology and Politics of Science? Joe talks with Isobel Lim (Sociology and Politics of Science BSc 2022) about life after her UCL degree with us here in STS. She wrote a unique dissertation on Pokemon Go. That influenced her to take up a post with a Indonesian tech startup. There, she gained valuable experience in the collectibles and esports sector.

With a long-standing passion for computer games, Isobel transitioned into the rapidly growing esports industry. She highlights Pokemon’s entry into esports in 2022 with Pokemon Go and Pokemon Unite. The industry has been growing rapidly, now with immense demand, rapid ticket sell-outs, and global events. Esports have transformed from a niche hobby into a major spectacle.

Isobel finds many ways to apply her interdisciplinary interests to the eSports universe. Data analytics was an important start for her. She finds her studies in understanding human behaviour and identifying patterns to be invaluable for navigating the industry’s complexities. Her science communication training has been vital for understanding how to expand engagement with fans and identify patterns for monetising this booming market. Interdisciplinary is one of the skills developed during her degree that she covets.

Featuring

Interviewee

Isobel Lim (Sociology and Politics BSc 2022)

Host

Professor Joe Cain

https://ucl.ac.uk/sts/cain

Music credits

“Rollin at 5” Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/

Podcast information

WeAreSTS is a production of the Department of Science and Technology Studies (STS) at University College London (UCL). To find out more, or to leave feedback about the show:

https://ucl.ac.uk/sts/podcast