Scalability School
Podcast Description
Scalability School is your cheat code for building a more profitable DTC brand or agency.
We break down tactical strategies, real-time wins, and tough lessons from three powerful perspectives: operator, agency, and community. It's not theory—it's what’s actually working in the wild. Skip the fluff, steal what works, and scale with confidence.
Podcast Insights
Content Themes
The podcast focuses on key DTC marketing strategies, performance optimization, and creative operations, with episodes exploring topics such as effective ad testing methodologies, leveraging user-generated content on platforms like TikTok, and scalable creative production frameworks. Specific episodes detail strategies for measuring agency performance through report cards and making pivotal hiring decisions based on ad spend thresholds.
Scalability School is your cheat code for building a more profitable DTC brand or agency.
We break down tactical strategies, real-time wins, and tough lessons from three powerful perspectives: operator, agency, and community. It’s not theory—it’s what’s actually working in the wild. Skip the fluff, steal what works, and scale with confidence.
This week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn’t your brand’s page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives.
And lets not forget the one Meta Ads Library hack that lets you spy on any competitor’s whitelisted ads.
Key Takeaways:
- How duplicating an existing ad but changing only the Facebook page unlocked a 5X return.
- Why “celebrities” creatives tend to only spike CTR yet tank conversions, and how to spot this trap early.
- The page type (brand page, creator page, or unaffiliated “meme-itorial”) that outperforms for each demo
- How to budget creator fees using a flat rate plus a %-of-spend bonus, so everyone roots for scale
- The page type that is the cheapest, no-brainer starting point for first-time whitelisters
- Why a 60-day contract is your go-to to de-risk your first whitelisting test
Leadsie Is Your Shortcut to Scalable Whitelisting Stop chasing screenshots.
Skip the “how do I give access?” DMs. With Leadsie, one link lets creators whitelist your brand – no confusion, no delays.
Learn more about Leadsie and and exclusive offer just for Scalability School listeners https://www.leadsie.com/partner/scalability-school
Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com
To connect with Andrew Foxwell send an email [email protected]
To connect with Brad Ploch send him a DM at https://x.com/brad_ploch
To connect with Zach Stuck send him a DM at https://x.com/zachmstuck
Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership
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