Get our Q1 2025 Crowd-Sourced Amazon PPC Mistakes and Struggles Report: https://click.marknologyeffect.com/q1-2025-ppc-mistakes Our report gathers your peers’ pain and frustrations directly from sources including Reddit, Quora, Google, YouTube, TikTok, LinkedIn, Instagram, Threads, News Articles, Blogs, and more.Amazon PPC Series 1: Alex Bravo | Business Therapy Session: 4/4 In this session, Alex confronts his anxiety around rapidly evolving Amazon PPC technology. We explore how Amazon PPC automation and Amazon PPC AI, combined with rule-based guardrails, can transform his strategy. Discover actionable ways to automate Amazon bids, optimize ACOS, and leverage the best Amazon PPC automation software for future-proof growth.Timestamps: 00:00 Drew IQ: The Future of Amazon PPC Automation 01:15 Fear of Amazon PPC AI & Automation Explained 03:40 How Amazon Rule-Based Automation Enhances PPC Strategy 06:30 Amazon PPC AI: Limitless A/B Testing & Audience Segmentation 09:50 Best Amazon PPC Automation Tools & Software 12:55 Amazon Bid Optimization & ACOS Automation Strategies 16:05 How to Practically Automate Amazon PPC Advertising Campaigns 19:00 Final Takeaways: PPC Automation & AI for Long-Term Success Host Links: 📲Andrew Morgans: https://connect.andrewmorgans.com/bio 📲Tyler Lubben: https://connect.tylerlubben.com/bio Session Recap: Alex, an Amazon brand owner, faces fear and resistance toward adopting new Amazon PPC automation technologies. Andrew and Tyler discuss how blending Amazon rule-based automation with Amazon PPC AI can dramatically improve campaign efficiency and scalability. They address the anxiety of falling behind competitors and emphasize how incremental adoption of Amazon bidding automation tools can streamline decision-making, enhance audience targeting, and significantly optimize ACOS. The episode inspires Alex to reframe disruption as a growth catalyst rather than a threat.Patient Struggles: Alex struggles with fear of falling behind competitors using Amazon PPC AI, anxiety about increasing complexity in Amazon PPC optimization, and hesitation to invest in Amazon PPC automation software. He feels overwhelmed by rapid technological changes and struggles to see practical applications of PPC automation on Amazon, creating stagnation and resistance to innovation.Session Insights: Many entrepreneurs fear technology changes, but a growth mindset makes adopting tools like Amazon PPC AI easier. Embracing disruption unlocks new opportunities—small, incremental steps are key. Amazon PPC automation tools help automate tasks, optimize ACOS, and improve overall Amazon PPC strategy. Rekindling entrepreneurial passion and continuous learning drive long-term success.Treatment Plan: Cultivate a growth mindset—actively learn about Amazon PPC AI and automation. Identify practical uses for Amazon PPC automation software to automate bids, optimize ACOS, and enhance campaign performance. Start small with Amazon PPC automation tools and gradually scale. Reframe negative thoughts around technology, reconnect with original entrepreneurial passion, and seek mentorship. Automate repetitive Amazon PPC tasks and prioritize customer-focused innovations through experimentation and consistent learning.About Business Therapy Podcast: A raw, unapologetic show designed exclusively for hungry eCommerce entrepreneurs and executives craving explosive growth. Each 4-part, narrative-driven therapy session tackles authentic eCommerce challenges faced by fictional brand owners, methodically curated through our ecommerce social-listening technology.Join Amazon branding powerhouse Andrew Morgans (CEO, #AmazonStrategist) and tech mastermind Tyler Lubben (CTO, #AnalyticsInnovator) as they diagnose brand struggles and deliver no-BS solutions.Backed by Marknology’s Expertise, accelerated by EcomPulse Technology—Ignite Traffic, Master Conversions, Confront the Uncomfortable… Welcome to Business Therapy.