Recorded live at Risk-!n Conference 2026, this episode of Risk Is Our Business features Bruno Parnet, Manager of Risk Management at Audemars Piguet, for a conversation on the human side of risk management and what it takes to build a program that genuinely supports the business.

Captain Michael Rasmussen begins by asking a familiar question to any listener—what keeps risk leaders awake at night? For Bruno, the answer lies not only in specific threats facing a company that manufactures some of the world’s most prestigious timepieces, but also in the challenge of understanding risks well enough to act before they become problems.

The discussion explores what bad risk management looks like, including approaches that are disconnected from the business or focused more on process than outcomes. In contrast, Bruno argues that good risk management starts with listening. Risk professionals must acknowledge that they do not have all the answers, engage stakeholders across the organization, and act as facilitators who help the business understand and navigate uncertainty.

They also discuss whether Switzerland has its own approach to risk management and how culture influences the way organizations think about governance, decision-making, and accountability. From there, the conversation turns to the future, exploring how Bruno sees his risk management program evolving by 2030 and the role technology may play in supporting that journey.

The episode closes with practical advice for organizations seeking to strengthen their risk capabilities, emphasizing that effective risk management is often less about imposing frameworks and more about building trust, creating dialogue, and helping people make better decisions.