The Pitchable Story
Podcast Description
The Pitchable Story is a podcast that features stories that are “pitchable” and “relevant” that make you go Wow, This is in the Now and always explain Why. These stories are magnifiable and would have interest to the media, by investors and the public at large. Hosted by Emmy Award-winning network television producer and Chief Marketing and Communications Officer Dorie Klissas, the podcast explores powerful, purpose-driven stories in healthcare and beyond that are unforgettable. With decades of experience at NBC’s Today Show, CBS Evening News, and leading health systems like Hackensack Meridian Health and the Icahn School of Medicine at Mount Sinai, Dorie has reviewed and shaped thousands of pitches. On this show, she shares what she’s learned—spotlighting the voices of innovators, changemakers, and storytellers who are helping to make the world a healthier, better place.If you want to understand how to turn an idea into a story that gets noticed—and makes a difference—this podcast is for you.
Podcast Insights
Content Themes
The podcast focuses on compelling narratives in healthcare and other sectors, with episode examples including innovations in medical technology and social justice initiatives, all emphasizing the importance of storytelling in effecting change and attracting media and investor interest.
The Pitchable Story is a podcast that features stories that are “pitchable” and “relevant” that make you go Wow, This is in the Now and always explain Why. These stories are magnifiable and would have interest to the media, by investors and the public at large. Hosted by Emmy Award-winning network television producer and Chief Marketing and Communications Officer Dorie Klissas, the podcast explores powerful, purpose-driven stories in healthcare and beyond that are unforgettable.
With decades of experience at NBC’s Today Show, CBS Evening News, and leading health systems like Hackensack Meridian Health and the Icahn School of Medicine at Mount Sinai, Dorie has reviewed and shaped thousands of pitches. On this show, she shares what she’s learned—spotlighting the voices of innovators, changemakers, and storytellers who are helping to make the world a healthier, better place.
If you want to understand how to turn an idea into a story that gets noticed—and makes a difference—this podcast is for you.
For anyone seeking a behind-the-scenes look at what makes a campaign resonate, the latest episode of The Pitchable Story with Dorie Klissas delivers. In this compelling conversation, Ellis Verdi, co-founder of the acclaimed agency DeVito Verdi, breaks down the creative process that transforms a client’s pitchable story into an unforgettable advertisement.
Verdi shares his insights on finding a brand’s true voice, uncovering core truths, and collaborating with creative teams to craft campaigns that stick. With a career defined by award-winning work and cultural impact, Verdi offers practical wisdom and creative inspiration in this must-watch episode for anyone in branding, marketing, or advertising.
Disclaimer
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