Marketers Do Coffee
Marketers Do Coffee
Podcast Description
Fuel for high-impact marketing & growth. Because your B2B brain deserves a coffee. For early-stage founders and startup marketers looking for fresh ideas that work.
Podcast Insights
Content Themes
The podcast focuses on B2B marketing strategies, founder experiences, and content creation techniques, with episodes addressing topics such as cracking organic reach on YouTube, turning interviews into long-term video content, and effective ecosystem marketing tactics. Specific episode examples include discussions with Finn McKenty on cultural content success and Erica Bonser on building authentic brands.
How LinkedIn actually works. From the marketers who figured it out.
A podcast by Christine Orchard.
Most LinkedIn advice was written for people trying to build an audience. But if you’re a solopreneur or consultant, you don’t need an audience, you need clients.
LinkedIn coach Sara Royf has helped 150+ consultants book discovery calls consistently using a 3-part system she calls the Revenue Routine: an optimized profile, intentional content, and a DM strategy that actually gets replies.
In this episode, we cover:
- The biggest LinkedIn mistake consultants make, and why it’s not what you’d expect
- The “happy question trap” that kills DM conversations before they start
- What a real week on LinkedIn looks like inside the Revenue Routine
- Why going viral is not a lead gen strategy, and what actually is
- How one client went from $0 to $98K in LinkedIn revenue
- The anatomy of a first DM that gets a genuine response
CONNECT WITH SARA
BONUS: Sara is offering listeners a FREE LinkedIn profile audit! Contact her above to learn more about this offer.
CONNECT WITH CHRISTINE
ABOUT THE PODCAST
How LinkedIn actually works. From the marketers who’ve figured it out.
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