Marketers Do Coffee
Marketers Do Coffee
Podcast Description
Fuel for high-impact marketing & growth. Because your B2B brain deserves a coffee. For early-stage founders and startup marketers looking for fresh ideas that work.
Podcast Insights
Content Themes
The podcast focuses on B2B marketing strategies, founder experiences, and content creation techniques, with episodes addressing topics such as cracking organic reach on YouTube, turning interviews into long-term video content, and effective ecosystem marketing tactics. Specific episode examples include discussions with Finn McKenty on cultural content success and Erica Bonser on building authentic brands.
How LinkedIn actually works. From the marketers who figured it out.
A podcast by Christine Orchard.
Make LinkedIn carousels people actually read, save, and remember.
In this episode, Amy Watts, B2B social strategist and content creator, breaks down actual examples of great brand carousels. She’s run social for SaaS startups, audited dozens of brand channels, and now collaborates with B2B companies like HubSpot and Semrush.
What makes Amy’s approach different: she doesn’t treat B2B social as “professional content.” She treats it as community building. Strategic, human, and virtually impossible to scroll past.
In this episode, we cover:
- Why most B2B carousels look polished and still flop
- How to write a hook that earns the swipe
- The biggest mistake B2B brands make on LinkedIn
- How to make B2B fun without making it cringe
- Where to start if you’re a marketer with zero carousel experience
CONNECT WITH AMY
💙 Website: https://www.amy-watts.com
💙 LinkedIn: https://www.linkedin.com/in/amy-watts-97b911150/
FIND CHRISTINE ON SOCIAL
💜 LinkedIn: https://www.linkedin.com/in/christineorchard
💜 X: https://x.com/xtineorchard
💜 Instagram: https://www.instagram.com/marketersdocoffee
💌 Newsletter: https://www.marketersdocoffee.com
ABOUT MARKETERS DO COFFEE
How LinkedIn actually works from the marketers who’ve figured it out.
☕️ https://www.marketersdocoffee.com
ABOUT YOUR HOST
Christine Orchard is the founder and chief strategist of Orchard Strategy, a boutique content marketing agency that helps founders attract clients on LinkedIn without cold outreach or cringe.
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Disclaimer
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