RMX – The Retail Media Podcast
RMX - The Retail Media Podcast
Podcast Description
The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between.
Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.
Podcast Insights
Content Themes
The podcast focuses on themes related to retail media networks, building brand loyalty, and the complexities of implementing retail media strategies. Episode examples include discussions on creating retail media networks with Superdrug, examining the evolution and incrementality in retail media with Yara Daher, and aligning retail media with overall company strategies as demonstrated by Secret Sales, emphasizing the need for collaboration and data analysis in these practices.
The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between.
Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.
Colin Lewis is joined by three members of the Douglas Marketing Solutions team for an in-depth look at the beauty and health care giant’s approach to retail media.
Heike Schneider, Lena Schütze and Nesma Abdel-Hamid explain the trends, innovation and agility of this inspirational sector. This episode stresses why “data is the engine” of retail media campaigns, and the move from the science of retail media to the art of it.
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