RMX – The Retail Media Podcast
RMX - The Retail Media Podcast
Podcast Description
The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between.
Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.
Podcast Insights
Content Themes
The podcast focuses on themes related to retail media networks, building brand loyalty, and the complexities of implementing retail media strategies. Episode examples include discussions on creating retail media networks with Superdrug, examining the evolution and incrementality in retail media with Yara Daher, and aligning retail media with overall company strategies as demonstrated by Secret Sales, emphasizing the need for collaboration and data analysis in these practices.
The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between.
Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.
This podcast episode sees Paul Stafford, Head of Retail Media at Superdrug, join Colin Lewis to detail their journey building a retail media network.
The discussion between Colin and Paul covers the internal complexities of establishing a new business unit within a large organisation, highlighting the need to engage various teams like finance, legal, IT, and HR, and crucially, bring trading teams on board.
It also explores the external facing challenges, including selecting ad tech partners, building a sales proposition, and understanding the diverse needs and structures of brand suppliers and media agencies. Stafford emphasises the importance of viewing retail media as a form of change management that requires tailoring approaches to different partners and constantly evolving the offering, including considering future expansions like marketplace and in-store screens.
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