The Built From the Ground Up Show
The Built From the Ground Up Show
Podcast Description
The Built From the Ground Up Show is the go-to podcast for female founders and visionaries who are boldly redefining success on their own terms. It’s for the women who are changing lives, challenging the status quo, and doing it all while staying unapologetically themselves.
Twice a week, Host, Gwen Tinsley, and her inspirational guests go beyond the polished success stories to share the real, raw, and unfiltered journeys of women in business – the messy middle, the mindset battles, the breakthroughs, and the moments no one sees on social media. Because perfection is overrated – and impact is what truly matters.
Hosted with heart and grit, Built From the Ground Up features authentic, service-based women entrepreneurs who are championing others, embracing imperfections, and doing business their way. Expect candid conversations, actionable insights, and the kind of community that reminds you: you’re not alone in this wild ride of entrepreneurship and someone else's dream is attached to you showing up!
So, if you’re ready to ditch the highlight reel and connect with fellow female entrepreneurs, then you’re in the right place! Hit play, and we’ll see you every Tuesday and Thursday!
If you're a female, creative, service-based entrepreneur, and you want to share your story of how you've built your business from the ground up - then apply to be a guest by going to builtfromthegroundupshow.com!
This podcast is sponsored by Grit and Tenacity Consulting – your go-to Sales Confidence Coach for female entrepreneurs!
Podcast Insights
Content Themes
This podcast dives into themes such as the realities of entrepreneurship, imposter syndrome, emotional battles, and creating community support. Episodes tackle specific topics like mastering email marketing, building heart-led businesses, and overcoming perfectionism, providing actionable insights and encouragement.
The Reigning Queen Podcast is for the women who are sick of chasing clients, tired of inconsistent revenue and are ready to finally step into the kind of power that makes money, opportunities and respect flow to them. It’s for the women who want to figure things out so they don’t ever have to go to work for someone else again, for the Women who crave influence not for ego but to change industries, families and leave legacies.
A Reigning Queen knows her worth and doesn’t chase, beg or apologize. She commands respect, closes clients with confidence and builds a business that gives her freedom and influence so she’s never throwing spaghetti at the wall hoping something sticks. Her clients say yes with ease—because they’re all in. No chasing in the DMs. No endless back and forth.
That means her energy is fully focused on the impact she’s here to create, not wasted on trying to “figure out sales.”
She’s the woman who picks up the spa tab on girls’ weekends.
She demands the best from everyone around her.
She’s admired. Influential. Unapologetic.
She moves with grace and takes sh*t from no one.
This podcast is about celebrating her—and inviting others in to join this Reign Revolution; a movement of women who refuse to play small in business and life.
Welcome to the Reign Revolution, Girlfriend.
Trying to increase your visibility this year? It’s time to shift how you look at podcasting as a marketing tool. You don’t need to have your own show to reap all the podcasting benefits and in today’s episode, Gwen is joined by publicity expert, Christina Lenkowski, to break it all down for you.
Christina defines the difference between owned, paid, and earned media as well as why podcast guesting may just be the most overlooked, yet powerful, strategy for building trust, authority, and consistent leads in your business. You’ll also learn how to decide whether launching your own podcast or guesting on others’ shows is the right move based on your goals, capacity, and stage of business.
Christina shares why so many entrepreneurs struggle to see results with podcasting, how to use podcast interviews as a lead generation machine, and the exact ways to turn one conversation into multiple pieces of content that boost your SEO, nurture your audience, and warm up your sales calls before they even happen.
This episode also dives into the role of AI in content creation, the importance of human connection in a saturated digital world, and how podcast visibility can dramatically increase trust—especially for service-based businesses. If you’re ready to attract warmer leads, build authority faster, and create a marketing strategy that compounds over time, this conversation will show you exactly how to make podcasting work for your business instead of becoming another thing on your to-do list.
Links Mentioned in Today’s Episode:
Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat!
Connect with Christina on Instagram
Work With Christina by going to https://www.publicityxchristina.com/
Connect with Gwen:
Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/
Be sure to followGwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!
If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.