How I made it (Somehow)
How I made it (Somehow)
Podcast Description
I love three things in life: football, food and film. I am Gaetano Ghiura, an Italian writer-director-producer, and I know from personal experience how difficult it is to navigate the audiovisual industry. Therefore here, in this podcast, we will talk with industry professionals to explore their careers and learn from their struggles and experiences, to understand how they, somehow, made it.
Podcast Insights
Content Themes
Explores themes around the filmmaking journey including industry entry challenges, personal anecdotes, and creative processes, with episodes featuring guests like Maja Diedenhofen discussing her transition from outsider to working on major films, and Alexandros Tsilifonis sharing the wild ride of creating his first feature film, CAFE 404.

I love three things in life: football, food and film. I am Gaetano Ghiura, an Italian writer-director-producer, and I know from personal experience how difficult it is to navigate the audiovisual industry. Therefore here, in this podcast, we will talk with industry professionals to explore their careers and learn from their struggles and experiences, to understand how they, somehow, made it.
In this episode of How I Made It (Somehow), directing duo XOXO – Tessa and Paula – join the podcast to talk about what it really means to create as two.
Working across global campaigns for brands like Meta, Sephora, Coca-Cola, Ikea and McDonald’s, they’ve developed a distinctive voice that blends bold visuals with emotional storytelling. Together, they share how they balance their different instincts, build a shared creative language, and navigate the industry as a duo.
We talk about collaboration, trust, and the realities of co-directing – from shaping ideas together to making decisions under pressure, and why having fun in the process still matters.
A sharp, honest conversation about partnership, authorship, and finding your voice – not alone, but together.

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