Brave New Digital World
Brave New Digital World
Podcast Description
Welcome to Brave New Digital World – the podcast where we explore the future of growth marketing, mobile, and AI with some of the brightest minds in the industry.
Podcast Insights
Content Themes
The podcast explores essential topics like growth marketing strategies, AI applications in business, and customer-centric approaches, with episodes focusing on the influence of AI on marketing practices, insights from industry leaders like Ekim Dinc on customer engagement at Amazon, and the role of logistics in shaping marketing pathways.
Welcome to Brave New Digital World – the podcast where we explore the future of growth marketing, mobile, and AI with some of the brightest minds in the industry.
What if the biggest growth opportunities are the ones everyone else is ignoring?
In this episode, Andy meets Stas Rozenbaum, a growth leader with a career spanning Ada Health, Zalando, Mika Health, and Ovum Care, currently working as a Country Marketing Lead at Amazon, to talk about how to find the gaps others miss, why marketing attribution was always a bit of an illusion, and what AI is really changing for growth teams today.
The episode will walk you through the complexity of incrementality testing and why it’s still out of reach for most smaller companies, the slow erosion of trust in influencer marketing, bold branding as a competitive edge, and the uncomfortable reality that management just wants deterministic answers in a world that isn’t deterministic at all.
Find Stas on LinkedIn:linkedin.com/in/stas-rosenbaum
Resources mentioned in this episode: Growth Levers and How to Find Them — Matt Lerner
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.