Brave New Digital World
Brave New Digital World
Podcast Description
Welcome to Brave New Digital World – the podcast where we explore the future of growth marketing, mobile, and AI with some of the brightest minds in the industry.
Podcast Insights
Content Themes
The podcast explores essential topics like growth marketing strategies, AI applications in business, and customer-centric approaches, with episodes focusing on the influence of AI on marketing practices, insights from industry leaders like Ekim Dinc on customer engagement at Amazon, and the role of logistics in shaping marketing pathways.
Welcome to Brave New Digital World – the podcast where we explore the future of growth marketing, mobile, and AI with some of the brightest minds in the industry.
In this episode of Brave New Digital World, Andy Carvell sits down with Michael Grierson, Senior Global ASO Lead at Canva, to explore how app marketing is evolving from static store listings to dynamic, content-driven discovery.
Michael shares lessons from his journey through Skyscanner and Canva — from embracing failure as a growth engine to scaling creative production through AI. The conversation dives into the seismic shift towards a more holistic approach to “App Store Marketing,” where promotional content, in-app events, and high-velocity creative testing define success. Expect sharp insights on experimentation cadence, creative fatigue, trend-jacking, and why maintaining craft mastery matters in the age of AI.
Find Michael on LinkedIn:
https://www.linkedin.com/in/michaelgrierson/
Resources mentioned in this episode:
- Mindset by Carol Dweck
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