Brave New Digital World

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Topic Category:

Business

Topic Sub-Category:

Marketing

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Language:

English

Copyright Notice:

Andy Carvell

Podcast Stats:

Number of Episodes: 1

Series Type: episodic

Content Type: AUDIO

Podcast Description

Welcome to Brave New Digital World – the podcast where we explore the future of growth marketing, mobile, and AI with some of the brightest minds in the industry.

Podcast Insights

Content Themes

The podcast explores essential topics like growth marketing strategies, AI applications in business, and customer-centric approaches, with episodes focusing on the influence of AI on marketing practices, insights from industry leaders like Ekim Dinc on customer engagement at Amazon, and the role of logistics in shaping marketing pathways.

Further Podcast insights, such as show format, guest types, ideal guests, and target audience are available to Podcast Collab Club Members!

Brave New Digital World

Welcome to Brave New Digital World – the podcast where we explore the future of growth marketing, mobile, and AI with some of the brightest minds in the industry.

In this episode of Brave New Digital World, Andy Carvell sits down with Thierry Sequeira, CEO of Massive Rocket, for a deep and honest conversation about the future of digital marketing. Thierry shares why the traditional agency model is outdated, how modern CRM goes far beyond email, and why brands need to focus on first-party data and marketing automation before chasing AI hype.

Find Thierry and his company Massive Rocket on LinkedIn:

https://www.linkedin.com/in/thierrysequeira/

Rresource recommendations

The Book of Joy, by The Dalai Lama and Desmond Tutu
The Wright Brothers, by David McCullough

Chapters

(00:00) Intro

(01:15) Thierry’s backgorund

(02:03) The future is already here, it’s just not evenly distributed

(04:07) Career shaping moments

(06:24) Trends in Customer Engagement

(08:07) Crawl, walk, run

(09:22) CRM is not just email

(10:35) Papa John’s & the future of loyalty

(12:59) Challenges in marketing today: Focus and prioritization

(17:03) The expiration of the traditional agency model

(19:49) Dystopia, AI & doing cool stuff now

(21:14) AI & the future of content and copy

(22:37) Breaking geographic boundaries at work

(25:00) Book recommendations from Thierry

(27:30) What companies should stop doing now

Search Episodes

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Rethinking Marketing Agencies, Loyalty & AI: Thierry Sequeira, Co-Founder & CEO at Massive Rocket

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Brandformance, AI & the Future of Mobile Growth: Jeff Roberto, SVP Marketing at Splice

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Building Cash App’s Growth Engine: Dyan Khor’s Playbook for Mobile Marketing

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From Supply Chain to Customer Obsession at Amazon: Ekim Dinc, Head of Customer Engagement at Amazon

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