This Way Forward
This Way Forward
Podcast Description
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game.
Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level.
For leaders who want to learn from the sharpest minds in business, this is the way forward.
Podcast Insights
Content Themes
The podcast focuses on themes of strategic decision-making and leadership with specific topics including risk management, company transformation, and market competition. Episodes feature real-life examples, such as how Lime's CEO Wayne Ting made a pivotal decision to keep hardware in-house, emphasizing the importance of product control in achieving profitability.

This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game.
Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level.
For leaders who want to learn from the sharpest minds in business, this is the way forward.
Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.In this episode, Charlie Newark-French sits down with Julie Castle, CEO of Best Friends Animal Society, the organization leading the charge to make the United States a no-kill nation.Together, they explore the radical shift from a ”catch and kill” system rooted in the 1800s to a data-driven movement that has slashed the number of animals killed in shelters from 17 million annually to under 400,000 today.The bold strategic betWhen Julie took the helm, the organization’s roadmap projected reaching no-kill status by 2035. Julie made a high-stakes call to move the goalpost forward by a full decade to 2025.To hit this near-impossible target, she bet on something the nonprofit world often ignores: granular data. By building an in-house data team and the award-winning Pet Lifesaving Dashboard, Best Friends mapped every shelter in America, identifying exactly where resources were needed to save lives. It was a move that turned a sentimental cause into a precision-engineered mission.In this episode:
- Why the modern shelter system was originally designed for ”catch and kill”
- The moment Julie chose a life of advocacy over a career in law
- How moving a deadline forward by 10 years transformed the organization’s energy
- Why a ”corporate” approach to data science was the key to solving the problem
- How 69% of U.S. shelters have already reached no-kill status
- The future of animal welfare: Using AI and machine learning to match pets with homes
👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company—or in this case, a national movement.

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