This Way Forward
This Way Forward
Podcast Description
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game.
Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level.
For leaders who want to learn from the sharpest minds in business, this is the way forward.
Podcast Insights
Content Themes
The podcast focuses on themes of strategic decision-making and leadership with specific topics including risk management, company transformation, and market competition. Episodes feature real-life examples, such as how Lime's CEO Wayne Ting made a pivotal decision to keep hardware in-house, emphasizing the importance of product control in achieving profitability.
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game.
Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level.
For leaders who want to learn from the sharpest minds in business, this is the way forward.
Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.
In this episode, Charlie Newark-French sits down with Akansha Sahu, Head of Strategy at GrainCorp (and former Head of Corporate Strategy at Southern Cross Austereo), to discuss the bold move that turned a traditional radio broadcaster into an all-audio digital platform.
Together, they explore the pivotal decision to disrupt a thriving core radio business to build LiSTNR, a proprietary, all-in-one digital audio experience.
The bold strategic betWhile traditional radio was still holding strong, Akansha and the leadership team at Southern Cross Austereo saw the long-term signal: consumer behavior was shifting toward digital and on-demand audio. Instead of waiting for a decline, they made a high-stakes, proactive bet to disrupt themselves years ahead of the market.
As a publicly listed company, the pressure to prove positive ROI was high. By aligning leadership, driving cultural change across 60+ regional offices, and executing a multi-stage roadmap, they built a scalable, profitable digital audio business.
In this episode:
Why being ahead of the curve is both an opportunity and a risk for public companies
How to transition a traditional business without sacrificing core content capabilities
Bringing 60+ offices along the journey so culture supports execution
The three-stage roadmap: building the product, scaling active users, and driving profitability
Key lessons on pivoting when audience retention and daily habits prove challenging
👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.
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