This Way Forward
This Way Forward
Podcast Description
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game.
Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level.
For leaders who want to learn from the sharpest minds in business, this is the way forward.
Podcast Insights
Content Themes
The podcast focuses on themes of strategic decision-making and leadership with specific topics including risk management, company transformation, and market competition. Episodes feature real-life examples, such as how Lime's CEO Wayne Ting made a pivotal decision to keep hardware in-house, emphasizing the importance of product control in achieving profitability.
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game.
Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level.
For leaders who want to learn from the sharpest minds in business, this is the way forward.
Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.
In this episode, Charlie Newark-French sits down with Race Strauss, CFO of Virgin Australia.
Together, they explore a different kind of strategic bet: a personal career gamble. Race unpacks the decision to leave a secure role at Qantas—the market leader—to take the helm of a competitor that had just entered voluntary administration.
The bold strategic betWhen Race joined Virgin Australia, the airline was in the middle of its demise, having lost its way by trying to be ”everything to everyone.” While the safe play was to stay with the incumbent, Race bet on the rebuild.
Backed by Bain Capital, he saw the opportunity to strip the business down, rebuild the finance function from scratch, and pivot the airline's strategy to something sustainable.
That decision required navigating a grueling three-year restructuring, a sale of 25% of the business to Qatar Airways, and preparing for a public listing—ultimately saving the airline and restoring competition to the Australian skies.
In this episode:
Why Race left the safety of Qantas for a bankrupt competitor
The flaw in Virgin’s original strategy that led to administration
How private equity ownership changed the airline's trajectory
The mental resilience required to work through a total business rebuild
How to assess risk vs. reward when making career-defining choices
👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.
Disclaimer
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