B2BSides <br />
B2BSides
Podcast Description
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
Podcast Insights
Content Themes
The podcast explores themes such as the misconceptions in demand generation, the decline of content marketing, and the importance of embracing unconventional ideas. Episodes feature discussions around social media posts that provoke thought, insightful marketing narratives, and recommendations for books and music, such as 'Courageous Marketing' by Udi Ledergor and various music recs including a black metal band.
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
In the debut episode of B2Bsides, I dig into a few posts that actually made me stop scrolling—Kaylee Edmondson on the chaos of demand gen, Brendan Hufford on the slow death of content marketing, and why “data-driven” isn’t the brag it used to be.
Then: a look at why weird ideas matter, featuring a Minecraft villain who bans creativity, a fake old-school marketer named Cap Capperson, and a death metal Lenovo ad that actually worked.
Also:
– The post you definitely shouldn’t put on LinkedIn
– Udi Ledergor’s book (which is way too good)
– A music rec worth blasting
– And the best live photo I’ve taken in years
No frameworks. No funnel hacks. Just one marketer sharing stories, instincts, and a bit of noise.
Full show notes:
🎙️ B2Bsides – Episode 1: Weird on Purpose
Welcome to the debut episode of B2Bsides—where brand, creativity, and marketing collide in a slightly weird, hopefully insightful way.
This week:
Why demand gen is misunderstood (and not just by your CFO)
Why being “data-driven” is starting to feel like a red flag
The slow death of content marketing (and what’s replacing it)
A Minecraft villain who hates creativity, and why I’ve worked at her company
Lenovo’s death metal ad, Tim Washer’s Cisco soap opera, the IBM one that never got approved, and the one character LinkedIn killed before he ever launched
Plus: one post that probably shouldn’t be on LinkedIn, one book that’s too good to ignore, and two music recs—one metal, one Freddie Mercury reincarnated
Kaylee Edmondson on the pressure cooker that is demand gen
Brendan Hufford on the credibility collapse in B2B content
A LinkedIn Pope meme that broke my brain
Venom Inc. – the band that helped invent black metal (and a photo I’m genuinely proud of)
Spencer Sutherland – like Queen got reincarnated in a disco ball
Chloe Wilder – 18, from Nashville, and writing songs like she’s already heartbroken in her 40s
Courageous Marketing by Udi Ledergor – basically a cheat code for brand builders who still believe in taking risks.
Thanks for listening. Subscribe for more unpolished takes, creative therapy, and hot mess inspiration from the front lines of B2B.
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