B2BSides <br />
B2BSides
Podcast Description
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
Podcast Insights
Content Themes
The podcast explores themes such as the misconceptions in demand generation, the decline of content marketing, and the importance of embracing unconventional ideas. Episodes feature discussions around social media posts that provoke thought, insightful marketing narratives, and recommendations for books and music, such as 'Courageous Marketing' by Udi Ledergor and various music recs including a black metal band.
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
B2Bsides – Episode 4: Burn the Playbook
This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work.
Inside:
Why chasing playbooks keeps marketers stuck
Katie Srinivasan on adaptability over age
Adam Singer on why AI will not save broken marketing
Book and music picks to keep your edge sharp
A quick rant on what should not be on LinkedIn
👉 If you are tired of cookie-cutter advice, this episode is for you.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.