B2BSides <br />
B2BSides
Podcast Description
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
Podcast Insights
Content Themes
The podcast explores themes such as the misconceptions in demand generation, the decline of content marketing, and the importance of embracing unconventional ideas. Episodes feature discussions around social media posts that provoke thought, insightful marketing narratives, and recommendations for books and music, such as 'Courageous Marketing' by Udi Ledergor and various music recs including a black metal band.
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
🎙️ B2Bsides, Episode 3: Post the Draft
What do Dua Lipa at Wembley, AI headshots, and a half-finished blog post have in common?
This week, Jason breaks down:
Why the obsession with polish is killing your best ideas
How a real moment at a stadium show reminded him what presence actually feels like
The rise of AI-generated personal brands (and the predictable backlash that’s coming)
What LinkedIn’s own editorial team says about “good content” — and why we should probably listen
Plus: a spotlight on Anne-Laure Le Cunff’s “lab notebook” approach, and the case for publishing before you're ready
And in this week’s rant: why sharing your marketing strategy and Q3 budget on LinkedIn might be the worst flex of the year.
If you’ve been sitting on an idea, a rough video, or a half-written post — this one’s for you.
Post the draft.
Disclaimer
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