B2BSides <br />
B2BSides
Podcast Description
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
Podcast Insights
Content Themes
The podcast explores themes such as the misconceptions in demand generation, the decline of content marketing, and the importance of embracing unconventional ideas. Episodes feature discussions around social media posts that provoke thought, insightful marketing narratives, and recommendations for books and music, such as 'Courageous Marketing' by Udi Ledergor and various music recs including a black metal band.
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
This week’s Big Idea is simple: hard skills might get you in the door, but soft skills decide whether anyone follows you once you are in the room. Communication, empathy, adaptability and critical thinking are not extras. They are the skills that scale.
In this episode:
What’s in my feed: the most interesting things I’ve seen on LinkedIn, from hiring myths to AI brain fog
The Big Idea: invest in soft skills or get left behind
Book Pick:Dopamine Nation by Dr. Anna Lembke on how to stop chasing endless dopamine hits and reset your system
Music Picks: two new songs you need to hear
Something that shouldn’t be on LinkedIn: one absolutely insane post that shows startup culture at its worst
🎧 Metal, marketing and the big ideas shaping work and creativity today.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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