B2BSides <br />
B2BSides
Podcast Description
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
Podcast Insights
Content Themes
The podcast explores themes such as the misconceptions in demand generation, the decline of content marketing, and the importance of embracing unconventional ideas. Episodes feature discussions around social media posts that provoke thought, insightful marketing narratives, and recommendations for books and music, such as 'Courageous Marketing' by Udi Ledergor and various music recs including a black metal band.
The B-side of B2B marketing—less funnel, more instinct.
I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive.
This podcast is for creative marketers who want more than frameworks and fluff.
Each episode:
A couple of posts that made me stop scrolling
One big idea I can’t stop thinking about
Something you definitely shouldn’t post on LinkedIn
And a book or music rec, because why not
Not a masterclass. Not another AI hype reel.
Just the stuff that keeps me (and hopefully you) inspired.
This one zigzags through music pits, AI rabbit holes, and the strange ecosystem of modern marketing. Jason breaks down why everyone suddenly has an opinion on marketing, why craft still matters more than ever, and why the strongest AI brands are being built by humans who still trust their taste. There’s crowd-surf math, two new entries in the ongoing “What Not to Post on LinkedIn” saga, a detour into Guns N’ Roses’ new tracks, and a reminder that opinions don’t build pipeline. Craft does.
Disclaimer
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