DTC Daily Podcast
DTC Daily Podcast
Podcast Description
Join E-Commerce Business Owners & CEOs who tune into DTC Daily for the latest news, actionable strategies, and growth tools to scale their brands.
Each episode dives into real insights from top founders, marketers, and experts, covering everything from Amazon success & DTC scaling to viral marketing & paid media strategies.
🔔 Subscribe now and stay ahead in the fast-moving world of e-commerce!
Podcast Insights
Content Themes
The podcast focuses on a variety of themes including DTC marketing strategies, social media influence, product development, and community building. Specific episode topics include the innovative creation of a product category by Flated, effective video marketing strategies that fueled Nomad's growth, and tactics for scaling beyond Amazon reliance by Santevia, meaningfully engaging listeners through case studies and actionable insights.
Join E-Commerce Business Owners & CEOs who tune into DTC Daily for the latest news, actionable strategies, and growth tools to scale their brands.
Each episode dives into real insights from top founders, marketers, and experts, covering everything from Amazon success & DTC scaling to viral marketing & paid media strategies.
🔔 Subscribe now and stay ahead in the fast-moving world of e-commerce!
In this episode of the DTC Daily Podcast, we speak with the founder of Miraclinical — a DTC brand that serves a highly specific customer: mature women dealing with aging-related body odor. The brand went from humble beginnings in Japan to crossing $3 million in annual revenue by focusing on niche messaging, AI-generated content, and relentless ad testing.You’ll learn how Miraclinical optimized its Facebook and Google ad strategies, used employee-generated content to build trust, and implemented a testing system to scale high-performing creatives efficiently.🎯 Episode Timestamps02:06 – About Mirai Clinical06:28 – Why AI-generated content works08:12 – How their Trello testing board works10:15 – UGC vs EGC strategy11:11 – Google vs Meta: strategy and execution12:17 – Attribution tools and technology14:43 – Finding new customers efficiently15:47 – Amazon DSP strategy16:47 – Pricing-related challenges19:20 – Tips for choosing the right media buyers21:38 – Final advice for early-stage DTC brandsIf you're building a DTC brand, especially in a niche category, this episode is packed with valuable insights on how to grow smart and sustainably.🔥 Sponsored by SARALThe all-in-one platform to find, manage, and track influencer collaborations with ease. Book a personalized demo for your team at https://www.getsaral.com/?ref=dtcdaily
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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