Who Invited Marketing?
Who Invited Marketing?
Podcast Description
I ask marketers all kinds of weird (but super useful) questions about marketing. Think of the biggest brands out there—now imagine learning straight from the people who market them. Whether you're just starting out or trying to keep up, this podcast has you covered. Join the community and grab all the wisdom you can (well, as much as a podcast can give). 🚀
Podcast Insights
Content Themes
Explores topics such as product marketing, go-to-market strategies, messaging techniques, and industry insights. Episodes cover specific examples including marketing automation with Danielle Lapierre from Zapier, overcoming B2B marketing challenges with Neil Miller from Kissflow, and the evolution of Mailchimp's market approach with Wade Burrell.
I ask marketers all kinds of weird (but super useful) questions about marketing. Think of the biggest brands out there—now imagine learning straight from the people who market them. Whether you’re just starting out or trying to keep up, this podcast has you covered. Join the community and grab all the wisdom you can (well, as much as a podcast can give). 🚀
How to go from junior to senior PMM? Get a coach who gets you. Meet Hattie – she went from being a corporate CMO to building London's most respected product marketing coaching business, and in this episode, she's sharing her entire playbook.
This isn't just another ”follow your passion” story, I promise you this.
📌 What you'll learn✅ How to transition from corporate to coaching (and why she made the jump)
✅ The #1 challenge when building a PMM community from scratch
✅ Content strategy that works for both junior AND senior marketers
✅ Beating imposter syndrome as a product marketer
….
or, use this to go where you want to:
(00:00) Introduction
(01:31) Hattie's Journey
(05:11) Biggest challenge in building the community
(12:06) Content for new vs senior PMMs
(14:52) Being Reddit-famous
(18:33) Imposter Syndrome in PMMs
(26:05) How to go for senior PMM roles
(28:05) Soft skills
(29:52) Biggest win with clients
(34:03) What does Hattie do?
(38:56) Why offline networking works
(42:25) Difference between UK and US PMMs
(48:23) Building a LinkedIn portfolio
(54:31) Frameworks don't work
(58:07) End Notes
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Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Hattie: https://www.linkedin.com/in/hattiethepmm/
#podcast #hattiethepmm #trending #pmm #marketing #productmarketing
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