Who Invited Marketing?
Who Invited Marketing?
Podcast Description
I ask marketers all kinds of weird (but super useful) questions about marketing. Think of the biggest brands out there—now imagine learning straight from the people who market them. Whether you're just starting out or trying to keep up, this podcast has you covered. Join the community and grab all the wisdom you can (well, as much as a podcast can give). 🚀
Podcast Insights
Content Themes
Explores topics such as product marketing, go-to-market strategies, messaging techniques, and industry insights. Episodes cover specific examples including marketing automation with Danielle Lapierre from Zapier, overcoming B2B marketing challenges with Neil Miller from Kissflow, and the evolution of Mailchimp's market approach with Wade Burrell.
I ask marketers all kinds of weird (but super useful) questions about marketing. Think of the biggest brands out there—now imagine learning straight from the people who market them. Whether you’re just starting out or trying to keep up, this podcast has you covered. Join the community and grab all the wisdom you can (well, as much as a podcast can give). 🚀
In this episode, we sit down with Danielle, Product Marketing Manager at Zapier, to explore what it’s really like marketing a behind-the-scenes product used by millions but rarely talked about.
📌 What you'll learn
✅ Being a Generalist vs Niche-specific
✅ How Zapier thinks about its users and positioning
✅ The challenge of marketing automation without hype
✅ Wild use cases, ecosystem secrets, and going from SMB to enterprise
✅What makes a great PMM at Zapier—and her advice if you want to join them
If you’ve ever struggled with marketing an “unsexy” tool, this one’s for you
……or, use this to go where you want to:
(00:00) Introduction
(01:22) Danielle's Journey
(02:30) Thinking about Zapier's users
(04:03) Being a generalist vs niche PMM
(05:47) Marketing a Behind the Scenes Software
(08:10) How is Zapier's positioning changing?
(10:26) Markting with constraints
(12:55) Hardest part of marketing Zapier
(14:24) Experiments with messaging & positioning
(15:30) From SMBs to Enterprises
(16:45) Zapier's Integration Ecosystem
(17:57) PMM at Zapier(19:58) Surprising insights
(21:07) Getting to Aha! Moment
(23:06) Wild Use Case
(25:00) Company crushing PMM right now?
(26:22) Advice for PMMs wanting to join Zapier
(27:50) End Notes
Don’t forget to download and leave a rating! Okay?
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🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Danielle Lapierre: https://www.linkedin.com/in/danielle-lapierre/
#podcast #zapier #entrepreneur #trending #ai #pmm #marketing #saas
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