The Sewing Social
The Sewing Social
Podcast Description
Gemma Daly (@thedalythread) hosts The Sewing Social Podcast - join her as she chats with passionate makers who sew their own clothes, small business owners and enthusiastic members of the sewing community. This podcast discusses topics such as eco friendly fabrics, embracing slow fashion, the enjoyment of sewing, and the importance of a supportive community.
Podcast Insights
Content Themes
The show emphasizes themes like slow fashion, community building, and sustainability in sewing, with episodes that explore topics such as fitting techniques, emotional connections to body image, and the entrepreneurial journey in sustainable textiles. Notable examples include discussions on eco-friendly fabrics and the importance of mindful sewing practices.

Gemma Daly (@thedalythread) hosts The Sewing Social Podcast – join her as she chats with passionate makers who sew their own clothes, small business owners and enthusiastic members of the sewing community.
This podcast discusses topics such as eco friendly fabrics, embracing slow fashion, the enjoyment of sewing, and the importance of a supportive community.
In this episode, Dr Claire Ashley explores the fascinating connection between sewing and mental wellbeing, uncovering the psychology behind why we sew and what keeps us coming back to our machines.
From motivation and creativity to identity, self-expression, and emotional attachment, to handmade clothes, we delve into the deeper role sewing plays in our lives.
We also discuss common challenges that can affect your sew-jo, including stress, anxiety, burnout, social media comparison, perfectionism, and major life transitions.
Claire shares practical insights into how understanding the psychology of sewing can help you rediscover your motivation, build a healthier relationship with your hobby, and find greater enjoyment in the creative process.
Whether you've lost your sew-jo, feel overwhelmed by your project pile, or are curious about the mental health benefits of sewing, this episode offers valuable perspectives on how creativity can support wellbeing.
Claire discusses:
- The concept of sew-jo and factors affecting motivation
- The role of social media and comparison in sewing
- Sewing for an aspirational identity versus practical needs
- Emotional attachment to handmade garments and decluttering challenges
- The influence of life transitions, motherhood, and body changes on sewing habits
- The concept of enclothed cognition and dressing for the desired self
- Dopamine's role in fabric shopping and planning
- Strategies to improve sew-jo through environment and habits
- The psychological benefits of sewing and self-expression
Follow me:
Instagram: @thesewingsocialpod
@thedalythread
Tiktok: thesewingsocialpod
If you've enjoyed this episode and appreciate the work I'm doing, please
Tip me on Ko-fi: https://ko-fi.com/thesewingsocialpod
Also, feel free to get in touch – you can text the show (available through your podcast provider on each episode) or email:
*Join my Substack where we continue the conversations:
The Sewing Social: Off The Mic – https://substack.com/@thesewingsocial
Guest Details:
Instagram: @thesorbelloedit
Book: The Burnout Doctor
https://www.amazon.co.uk/dp/1399412809
Affiliate Links:
- Thready Set Go – https://threadysetgo.com
Discount code for your first month free – SEWINGSOCIALPOD
- Sew And Stow – https://www.sewandstow.co.uk/
Discount code for £10 off your board – SEWINGSOCIALPOD
Chapters
00:00 Introduction to Claire Ashley and today’s topic – The Psychology of Sewing
01:17 Sew-jo
07:12 Sewing for the life you don’t have
11:43 Decluttering handmade garments and the emotional attachment
17:58 Motherhood and sewing for someone you hope to be rather than who you are now
21:44 Fabric stashes and why our brains make us create them

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.