Brand to Scale
Brand to Scale
Podcast Description
Brand to Scale is a podcast where we talk to business leaders and industry influencers about how they built their brands. Each episode dives into real stories about starting up, growing through challenges, and what success looks like behind the scenes. It's an honest look at the people and ideas driving business forward.
Podcast Insights
Content Themes
The podcast focuses on themes of entrepreneurship, brand building, and leadership challenges, with episodes exploring topics such as the transition from military service to business, the impact of personal struggles on professional growth, and innovations in technology. Examples include narratives on mental health and purpose-driven leadership from veterans and discussions on leveraging AI in customer service.
Brand to Scale is a podcast where we talk to business leaders and industry influencers about how they built their brands. Each episode dives into real stories about starting up, growing through challenges, and what success looks like behind the scenes. It’s an honest look at the people and ideas driving business forward.
What happens after you build and sell a successful retail business?
In this episode of Brand to Scale, Jess sits down with Helen, a founder who grew and exited a major retail business, then rebuilt her career around supporting other women in business.
00:00 Intro & Welcome
00:30 Growing Up in Family Business
03:20 From Property to Flying Tiger
09:50 Starting the Retail Venture
17:10 Fast Growth and Hard Lessons
20:50 Becoming Someone Else to Lead
26:00 Fertility, Burnout and Business Pressure
32:00 Moving Into Coaching and Support
35:20 Why Female Founders Lose Confidence
44:50 Building She Thrives Collective
52:50 What’s Next for Helen
56:00 Helen’s Personal Formula for Success
Helen shares the real story behind her entrepreneurial journey, from working on her parents’ market stall in Cardiff to helping launch and grow Flying Tiger Copenhagen across Wales and Bristol. She talks openly about ambition, burnout, fertility struggles, confidence, identity, and what it really takes to build a business without losing yourself in the process.
This is a powerful conversation about what success looks like after the exit, and why support, boundaries and self-awareness matter just as much as strategy.
In this episode, Helen talks about:
- Growing up around family business and market trading
- Launching and scaling a retail business in Wales
- Building Flying Tiger Copenhagen through a joint venture model
- The pressure of fast growth and leadership
- Burnout, fertility struggles and running a business through hard seasons
- Why confidence drops for many female founders
- The importance of boundaries, rest and real support
- Creating She Thrives Collective to support women in business
- Why what is missing matters more than what looks broken
- How to build a business that actually fits your life
If you are a founder, entrepreneur, business owner or ambitious woman building something of your own, this episode will give you honest insight and practical perspective.
This is a conversation about growth, identity, business support and creating success on your own terms.
Disclaimer
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