In this episode of Geoscience Decoded, Bluware's David Lin sits down with Bob Peebler to reflect on a remarkable career that’s spanned decades of innovation in energy technology — from ushering in the first 3D interpretation systems at Landmark Graphics, to reshaping business models at Input/Output, and now re-engaging with AI transformation. Bob shares candid stories of leadership, lessons from past tech revolutions, and how organizational culture often poses a bigger challenge than the technology itself. With a historical lens and a sharp eye on today’s AI developments, Bob offers a grounded yet optimistic perspective on what it takes to move the industry forward — if we’re willing to lead with bold vision over cautious consensus.