On the Record With Julian Reis
On the Record With Julian Reis
Podcast Description
In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
Podcast Insights
Content Themes
The show focuses on entrepreneurship, innovation, and personal stories, highlighting episodes that explore themes such as the creative process, the challenges of building a brand, and insights from successful founders in various industries.
In a world where all business advice is starting to sound the same, “On the Record” cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
A year ago, SuperOrdinary’s live team was two people. Today, they’re running six-hour “Mega Lives,” working with 12 brands, and generating record-breaking GMV.
In this episode, you’ll hear from the team behind the scenes. They’ll break down what actually separates a daily live from a Mega Live, the split-second calls that turn a stalled cart into a sales spike, and why they believe live commerce is about to become the next major content format after TV and streaming.
Watch On the Record with Julian Reis on YouTube here.
Comment who you want Julian to interview next!
CHAPTERS:
00:00 – Meet the Team
01:57 – Daily Live vs. Mega Live
05:34 – The Preparation & Problem Solving Behind Every Live
08:40 – What Makes a Great Live Host
10:01 – Why Live Selling Works: Authenticity & Connection
14:39 – The Data & Metrics Perspective
16:50 – Guest Hosts: The Kevin Wu Auction
19:22 – The Future of Live Commerce
21:59 – Brands That Need To Go Live
22:37 – What The Team Last Bought On Live
TAGS:
creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, TikTok Shop, live shopping, livestream commerce, Mega Live, creator economy, social commerce, TikTok Live, live selling, GMV, behind the scenes, On the Record, Kevin Wu, beauty ecommerce, live host tips, brand strategy, TikTok algorithm, future of ecommerce
Disclaimer
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