On the Record With Julian Reis
On the Record With Julian Reis
Podcast Description
In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
Podcast Insights
Content Themes
The show focuses on entrepreneurship, innovation, and personal stories, highlighting episodes that explore themes such as the creative process, the challenges of building a brand, and insights from successful founders in various industries.
In a world where all business advice is starting to sound the same, “On the Record” cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
Sophie Blowfield has been inside some of the most iconic beauty brands in the world, before the beauty marketing playbooks existed. From joining Charlotte Tilbury as part of the founding social team to heading up global content at Soap & Glory, she's watched the industry transform from newsletter culture to TikTok virality in real time.
Now running her own consultancy, Sophie works with founders and global brands on storytelling, their launch strategies, and building real community. Julian and Sophie get into what it actually took to build Charlotte Tilbury's social presence from scratch and everything she learned along the way. They’ll share why the beauty industry is drowning in product launches and what truly separates the brands that last from the ones that fade…
Watch On the Record with Julian Reis on YouTube here.
Comment who you want Julian to interview next!
CHAPTERS:
00:00 Introducing Sophie Blowfield, Brand & Influencer Consultant
2:00 How to Get a Job in Beauty
4:30 The Magazine Golden Age & London as a Cultural Capital
6:00 Getting Headhunted for Charlotte Tilbury's Founding Team
11:30 What made Charlotte Tilbury's Brand Magic Work
15:00 How Brands can Win Social-First Consumers
16:00 US vs. UK Beauty Consumers
18:30 This Is What Makes a Brand Last
29:30 Taking a Leap of Faith to Go Freelance
31:00 How to Tell Amazing Stories in Beauty Marketing
41:00 The #1 Influencer Strategy Today (Why Transactional is Over)
45:30 The Last Piece of Content that Stopped Sophie Mid-Scroll
TAGS: creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Sophie Blowfield, Charlotte Tilbury, brand building, beauty marketing, social media strategy, beauty founder, influencer marketing, community building, Merit Beauty, Rhode Beauty, Summer Fridays, Heaven Mayhem, Victoria Beckham Beauty, BYREDO, beauty branding, founder story, beauty consultant, beauty podcast, luxury beauty, quiet luxury, micro influencers, Substack, brand strategy, beauty business
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