On the Record With Julian Reis
On the Record With Julian Reis
Podcast Description
In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
Podcast Insights
Content Themes
The show focuses on entrepreneurship, innovation, and personal stories, highlighting episodes that explore themes such as the creative process, the challenges of building a brand, and insights from successful founders in various industries.
In a world where all business advice is starting to sound the same, “On the Record” cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
Anthony Choe, Founder and CEO of Provenance Digital, joins Julian Reis to break down what it really takes to build consumer brands that scale from $40M to $200M+. As a consumer investing legend Anthony reveals the data-driven secrets behind building winning brands. Anthony has spent eight years building Provenance into one of the most unique consumer-focused growth funds, partnering with brands like Everyday Dose, MeUndies and Makeup by Mario.
00:00 Introducing Anthony Choe & Provenance Digital
6:00 The Different Types of Investors & Ways to Invest
15:30 The ”Tribe vs TAM” Hypothesis That Changed Everything
23:30 Storytelling Tips for Creators & Brand Founders: How to Be Entertaining While Authentic
28:45 Why Makeup by Mario Has Been So Successful at Sephora & Beyond
30:00 Nonnegotiable Investment Criteria for Any Brand
36:00 Breaking Down the Impact of Rhode’s sale to e.l.f. Cosmetics
38:37 Why Some Brands Last 15+years and Others DON’T
44:05 The #1 Way People Are Using AI
57:23 Julian gifts Anthony One of His all Time Favorite Vinyl Records
Watch On the Record with Julian Reis on YouTube here.
Comment who you want Julian to interview next!
Connect with Julian on:
Website: https://superordinary.co/
LinkedIn: https://www.linkedin.com/in/julianreis
Check out Provenance for more information or to get in touch with Anthony directly: https://provenanceconsumer.com/
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