On the Record With Julian Reis
On the Record With Julian Reis
Podcast Description
In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
Podcast Insights
Content Themes
The show focuses on entrepreneurship, innovation, and personal stories, highlighting episodes that explore themes such as the creative process, the challenges of building a brand, and insights from successful founders in various industries.

In a world where all business advice is starting to sound the same, “On the Record” cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
Julian Reis is the CEO and Founder of SuperOrdinary– a company that manages 2.8 million TikTok Shop affiliates and has watched hundreds of creators cross six figures in a single year. In this solo episode, Julian breaks down exactly how the TikTok Shop opportunity works, what separates creators who convert from those who don't, and why he believes 2026 will produce the platform's first millionaires.
He's not theorizing. He's sitting on the data. From how to hit your first 5,000 followers to why your call to action is the most underrated part of any video, Julian walks through the 7 tips his team has distilled from studying conversion across millions of creator posts. Discover what's coming next as the US catches up to what China has been doing for years.
Watch On the Record with Julian Reis on YouTube here.
Comment who you want Julian to interview next!
CHAPTERS:
00:00 Why TikTok Shop Is the Biggest Opportunity Right Now
1:15 How to Become an Affiliate
2:00 Tip 1: Study What's Converting
2:20 Tip 2: How to Pick Your Hook
2:35 Tip 3: Be Authentic
2:50 Tip 4: Make Your Call to Action Crystal Clear
3:05 Tip 5: Don't Be Too Hard on Yourself
3:20 Tip 6: Check Your Data Every Day
3:35 Tip 7: Have Fun With It
3:50 SuperOrdinary's 2026 Predictions
4:30 Why Live Shopping Is About to Go Highly Produced
5:10 Turning Creators Into Brand Shareholders
6:30 The Reality of Creator Earnings Today
7:15 What's Coming: Billion-Dollar Live Streams

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