Sound//Mind

Sound//Mind
Podcast Description
Sound//Mind is a new podcast series from MassiveMusic London diving deep into the intersection of sound and storytelling.
Hosted by Music Producer James Goatman and Creative Development Manager Hannah Crawford, this eight-part series features candid conversations with some of the industry’s most visionary directors, exploring how music influences their creative process—from ad campaigns to music videos and longer-form films.
Featuring guests like Vaughan Arnell, Sam Taylor, Chris Chuky, Ollie Murray, and Libby Burke Wilde, Sound//Mind taps into the emotional and strategic role of music in visual creativity, offering rare insights into the minds behind the lens.
Podcast Insights
Content Themes
The podcast delves into themes surrounding the impact of music in visual storytelling, with specific episode topics including the interplay of narrative commercials and documentaries, and the cultural significance of iconic music videos. For example, episode two features Libby Burke Wilde discussing her bold storytelling techniques and empathy in commercial projects, while episode one highlights Vaughan Arnell's influence on 90s and 2000s music video culture.

Sound//Mind is a new podcast series from MassiveMusic London diving deep into the intersection of sound and storytelling.
Hosted by Music Producer James Goatman and Creative Development Manager Hannah Crawford, this eight-part series features candid conversations with some of the industry’s most visionary directors, exploring how music influences their creative process—from ad campaigns to music videos and longer-form films.
Featuring guests like Vaughan Arnell, Sam Taylor, Chris Chuky, Ollie Murray, and Libby Burke Wilde, Sound//Mind taps into the emotional and strategic role of music in visual creativity, offering rare insights into the minds behind the lens.
In our second episode of the Sound//Mind podcast, we sit down with the brilliant Libby Burke Wilde—director at new-land—whose work blurs the line between powerful narrative commercials and emotionally rich documentaries.
From the profound personal storytelling that comes through all of her work to her interest in human rights and subcultures, Libby shares how she uses storytelling as a force for social change. Tune in for a conversation that explores the sound, soul, and substance behind her compelling body of work.
Thanks to Libby, Izzie, and Steph at new-land, and to Rich and the Qube team for making it all happen.

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