Sound//Mind
Sound//Mind
Podcast Description
Sound//Mind is a new podcast series from MassiveMusic London diving deep into the intersection of sound and storytelling.
Hosted by Music Producer James Goatman and Creative Development Manager Hannah Crawford, this eight-part series features candid conversations with some of the industry’s most visionary directors, exploring how music influences their creative process—from ad campaigns to music videos and longer-form films.
Featuring guests like Vaughan Arnell, Sam Taylor, Chris Chuky, Ollie Murray, and Libby Burke Wilde, Sound//Mind taps into the emotional and strategic role of music in visual creativity, offering rare insights into the minds behind the lens.
Podcast Insights
Content Themes
The podcast delves into themes surrounding the impact of music in visual storytelling, with specific episode topics including the interplay of narrative commercials and documentaries, and the cultural significance of iconic music videos. For example, episode two features Libby Burke Wilde discussing her bold storytelling techniques and empathy in commercial projects, while episode one highlights Vaughan Arnell's influence on 90s and 2000s music video culture.
Sound//Mind is a new podcast series from MassiveMusic London diving deep into the intersection of sound and storytelling.
Hosted by Music Producer James Goatman and Creative Development Manager Hannah Crawford, this eight-part series features candid conversations with some of the industry’s most visionary directors, exploring how music influences their creative process—from ad campaigns to music videos and longer-form films.
Featuring guests like Vaughan Arnell, Sam Taylor, Chris Chuky, Ollie Murray, and Libby Burke Wilde, Sound//Mind taps into the emotional and strategic role of music in visual creativity, offering rare insights into the minds behind the lens.
For our final episode of season 1, we sit down with Tajana Tokyo. A visionary director who first toured the world as a dancer for iconic performers including Beyoncé and Janelle Monáe before turning her hand to directing.
Her work is characterised by enthralling rhythm and movement, working with brands such as Apple, Amazon, Magners and Coppafeel! to create engaging, movement-led films.
We spoke with Tajana about how music is the very first ingredient she considers, about landing the perfect cast that can move in the way she envisions, and communicating the visceral language of music and movement through her films. We are truly inspired by her personality and approach.
Disclaimer
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