Discover how creating a strong sense of place fuels economic growth in Tallahassee-Leon County. Host Keith Bowers sits down with Betsy Couch, Executive Director of the Knight Creative Communities Institute (KCCI), to explore how placemaking transforms communities into destinations where people want to live, work, build businesses, and invest.

From the iconic TLH letters and The Stacks project to the Community Catalyst program, learn how thoughtful investments in public spaces, neighborhood identity, and community amenities enhance quality of life, attract and retain talent, encourage private investment, and strengthen the region’s competitive advantage. This conversation highlights why placemaking is more than community enhancement—it’s a strategic economic development tool that helps build a resilient, prosperous economy.