In this episode of the VideoMy Pod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Glynnis, APAC Employer Brand Lead for Google, to unpack one of the most powerful yet under-utilised tools in recruitment marketing: activating employees to tell their authentic stories at scale.

Drawing on years of experience sitting at the intersection of marketing, communications, and talent acquisition, Glynnis shares how Google approaches employee advocacy. From identifying the right storytellers and building a repeatable content process, to measuring real recruitment impact and tying recognition back to performance reviews. She also discusses how Google is actively moving its employer narrative away from legacy perks and toward the meaningful, innovative work its people do every day.

For employer brand practitioners looking to build or scale an employee advocacy program that's both authentic and measurable, this episode is a masterclass in turning great people into even greater brand ambassadors.

Key Topics:
02:00 – Why employees are 6x more trusted than corporate brand channels
06:00 – The two biggest barriers stopping employees from sharing their stories
10:00 – How to identify and recruit the right employee storytellers
15:00 – Leveraging recruiters, HRBPs, and hiring managers as talent scouts
19:00 – Building a repeatable, low-lift content process for employees
24:00 – Understanding approval frameworks and content policies before you launch
28:00 – Recognition, performance reviews, and what really motivates participation
32:00 – Tailoring the experience for digitally savvy vs. less social-active employees
36:00 – Amplifying stories internally and externally at the same time
39:00 – Tying advocacy to recruitment metrics: time to hire, pass-through rates, referrals
41:30 – Moving Google's employer narrative from perks to purpose and meaningful work

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!