In this episode of the VideoMy Pod's Employer Brand Series, recorded live in Singapore, hosts David Macciocca and Emma Lang chat with Wak Solis, Regional Talent Acquisition Director – Technology & Transformation for Deloitte SEA, to explore something rarely covered in the series: how a senior TA leader thinks about employer brand — and what it takes to build a genuine, data-driven partnership between recruitment and employer brand teams.

Drawing on 20+ years across banking, professional services, and BPO, Wak shares why she sees talent acquisition as a growth and advisory function rather than a seat-filling operation. She unpacks how to get business stakeholders to invest in employer brand, why quality of hire is the metric that matters most, and how recruiters can become trusted consultants to the business, even when hiring isn't top of mind. 

She also makes the case for continuous candidate feedback loops, market segmentation in talent strategy, and why shadowing between TA and employer brand teams is one of the most underutilised tools available.

For employer brand practitioners trying to build stronger TA partnerships, secure budget, or speak the language of business stakeholders, this episode offers a rare and valuable perspective from the other side of the table.

Key Topics:
02:00 – Wak's background and why she sees TA as a personal and professional mission
05:30 – How COVID shifted the power balance between candidates and employers
09:00 – Why candidate experience is employer brand's most important battleground
13:00 – Getting hiring managers to see themselves as talent sellers, not just selectors
17:00 – Segmenting your EB strategy: campus, experienced hire and C-suite need different approaches
20:30 – How to build the business case for employer brand investment using data
24:00 – Quality of hire: measuring performance and retention, not just time-to-fill
28:00 – Building a TA analytics capability from the ground up
31:00 – The feedback loop TA teams should be running but usually aren't
33:00 – Using independent focus groups to surface the real candidate voice
34:00 – Why agility and shared responsibility are the keys to TA success in 2025 and beyond

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!