In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Tibo Torche, Group Talent Acquisition Manager at Esri Australia, to explore how to build an Employee Value Proposition that connects people across borders and businesses.

Tibo shares how Esri launched its first EVP across Australia and Southeast Asia, uniting more than 800 employees under a shared identity. He breaks down how the project came to life — from building the business case and gathering employee insights, to managing regional nuances and launching with authenticity and trust.

Whether you’re defining an EVP for the first time or aligning global teams under one culture, this episode reveals how data, collaboration and transparency can turn a complex project into a story that resonates.

Key Topics
01:00 – Meet Tibo Torche and Esri Australia’s mission across the Asia-Pacific region.
04:10 – Why the business needed an EVP and how the project began.
07:25 – Making the case for employer branding through recruitment and engagement data.
10:40 – Securing executive buy-in and cross-functional alignment.
13:20 – Scoping the project and setting realistic expectations.
16:00 – Running 1:1 employee interviews to capture diverse insights.
19:10 – Building themes around culture, development, and flexibility.
22:40 – Managing differences across Australia and Southeast Asia.
26:00 – Turning research into a clear EVP framework and narrative.
29:15 – The importance of external partnership and unbiased facilitation.
32:30 – Launching with transparency and employee storytelling.
36:40 – Early wins: stronger internal engagement and improved candidate attraction.
40:15 – Lessons on leadership, alignment, and regional advocacy.
43:10 – What’s next: embedding the EVP into every part of the talent lifecycle.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!